Located in Plaisir, in Yvelines, your store Gouiran Beauty is the reference point for beauty professionals and individuals in the west of the Paris metropolitan area to access the best brands and the best professional hairdressing and beauty products.
Thirty kilometers from Paris, at the gates of the Rambouillet forests and a few minutes from the Palace of Versailles, Plaisir brings together an active and demanding population that Gouiran Beauté has supported since 1964 in its daily beauty routine.
Gouiran Beauté Plaisir: more than 60 years of expertise serving western Paris
Founded in 1964 in Montpellier, Gouiran Beauté is today one of the first independent distributors of professional beauty products in France, with 22 stores located in the south and center of the country.
Our Plaisir store is the preferred access point for hairdressers, beauticians and individuals in Yvelines who wish to stock up on quality professional products without going to Paris.
A store organized to save you time
Our departments are structured by universe for a smooth purchasing experience:
- Hairdressing and coloring : shampoos, masks, dyes, oxidants, styling products
- Hair care : cabin treatments, keratin treatments, serums and oils
- Aesthetics : facial treatments, hair removal, body treatments, well-being
- Professional makeup : complexion, eyes, lips, brushes and accessories
- Manicure and nail art : varnishes, gels, installation and maintenance equipment
- Tools and furniture : appliances, armchairs, salon equipment
Our advisors are constantly available to guide you and provide you with precise answers, whatever your level of product knowledge.
The major brands of professional hairdressing and aesthetics available at Plaisir
Our store distributes several thousand references from the most recognized brands in the beauty industry, accessible at the best price.
- Wella Professionals - high performance coloring and hair care
- L'Oreal Professional - complete hairdressing and coloring ranges
- Schwarzkopf Professional - color and care expertise recognized worldwide
- BaByliss Pro - high-end professional hairdressing tools
- Kérastase - premium hair care
- Redken - hair science and advanced technical formulas
Our catalog is regularly updated to incorporate the latest innovations and new releases from major brands in the sector.
Care designed for hair and skin in Île-de-France
Île-de-France, and Yvelines in particular, have one of the most calcareous tap waters in France: rich in calcium carbonate, this hard water is deposited on the scales of the hair, making it dull, heavy, difficult to detangle and particularly resistant to coloring.
For hairdressers, limescale is a daily enemy that dulls colors, makes treatments heavier and reduces their effectiveness on the lengths.
Added to this is the atmospheric pollution of the Paris metropolitan area, whose fine particles are deposited on the hair and scalp, clog the follicles and accelerate the weakening of the fibers in people who travel daily in the metropolis.
Our Plaisir advisors integrate these realities specific to Île-de-France into their recommendations:
- Clarifying and chelating shampoos to neutralize limescale deposits on the hair
- Detox treatments to eliminate pollution residues from the scalp and lengths
- Restructuring masks to restore shine and lightness to hair weighed down by limescale
- Color formulas with enhanced adhesion for long-lasting color despite hard water
- Protective barrier care for skin sensitized by urban pollution
Beautélive: the exclusive Gouiran Beauté brand on sale in Plaisir
The brand Beautélive, developed since 2001 by the Gouiran Beauté teams, offers more than 1,000 professional quality references at prices accessible to all profiles.
From coloring to hair care, from styling to body and face care True Cosmetics, the range covers the entire beauty routine with proven formulas and high-quality active ingredients.
Beautélive for professionals in Yvelines
The hairdressing salons and beauty institutes of Plaisir and neighboring towns, Trappes, Élancourt, Les Clayes-sous-Bois, Maurepas, Montigny-le-Bretonneux and Poissy, have with Beautélive a high-performance professional range at a price positioning designed for the realities of the profession.
In a community where competition between salons is strong and where customers are accustomed to the high standards of the Paris region, Beautélive represents a concrete lever of quality and profitability:
- Oxidizers and permanent coloring
- Professional in-room hair care
- Styling and finishing products
- MyPolish Absolute varnishes and manicure products
- True Cosmetics face and body care
Beautélive for individuals in Plaisir and Yvelines
Faced with the effects of limescale and urban pollution on hair and skin, the Beautélive range offers targeted and effective care for the daily lives of residents of western Paris.
Our advisors will guide you to the references best suited to your hair type, your skin and your lifestyle between Yvelines forests and the Paris metropolitan area.
Makeup, nails and aesthetic equipment: your entire beauty universe at Plaisir
Beyond hairdressing, our Plaisir store offers a complete section dedicated to professional makeup, beauty treatments and accessories.
- Professional foundations, palettes, mascaras and lipsticks
- Face and body care devices
- Professional hair removal products (waxes, strips, after-hair removal)
- Varnishes, gels and manicure and pedicure equipment
- Hair accessories (brushes, combs, clips, elastics, caps)
- Professional furniture for salon and institute
Equipment and consumables for Yvelines aesthetic institutes
Beauticians from Plaisir and western Yvelines find at Gouiran Beauté a complete supply of professional equipment, meeting the most demanding standards of the profession.
Our team also guides you towards furniture solutions adapted to your workspace, whether you are launching a new activity or renewing your existing equipment.
Qualified advisors at your service in Plaisir
In our Pleasure store, all our advisors hold a diploma in aesthetics or hairdressing : they provide you with personalized and precise advice, directly adapted to your needs.
Regularly trained in new ranges and the latest techniques, they guarantee you always up-to-date information on market innovations.
Their expertise covers all situations:
- Targeted anti-limescale treatment to restore lightness and shine to hair weighed down by hard water
- Choice of brushing, straightening or shaping equipment
- Comparison between two coloring formulas or two oxidants
- Maintenance protocol for hair colored or weakened by urban pollution
- Personalized advice for a beauty routine adapted to the Ile-de-France lifestyle
Professionals: Gouiran Beauté Plaisir, your beauty partner in Yvelines
Do you manage a salon or an institute in Plaisir or in the west of Yvelines? Our advisors support you in managing your recurring orders, alert you to current promotions and help you optimize your purchasing budget throughout the year.
Easily accessible from the main towns of the Yvelines metropolitan area, our store offers you the proximity of a specialized distributor without the constraints of traveling to the capital.
Come visit us at 12-16 rue Paul Langevin, 78370 Plaisir. Our team will be delighted to welcome you and support you.
