At the gates of the Cévennes, at the crossroads between the Languedoc plain and the first foothills of the Massif Central, your store Gouiran Beauty d'Alès welcomes beauty professionals and individuals in a space entirely dedicated to hairdressing, aesthetics and self-care.
Easily accessible from the South Ring Road, it serves a wide clientele covering Alès and the entire Gard area, with an assortment of professional products recommended by a fully qualified team.
Gouiran Beauté Alès: more than 60 years of expertise in the heart of Gard
Founded in 1964 in Montpellier, Gouiran Beauté is today one of the first independent distributors of professional beauty products in France, with 22 stores located in the south of the country.
Our Alès store plays the role of a reference center for professionals and individuals in a vast territory, between Rhône Gard, Cévennes and Gard Piedmont, where specialized supply points remain few in number.
A store organized to save you time
Our departments are structured by universe for a smooth purchasing experience:
- Hairdressing and coloring : shampoos, masks, dyes, oxidants, styling products
- Hair care : cabin treatments, keratin treatments, serums and oils
- Aesthetics : facial treatments, hair removal, body treatments, well-being
- Professional makeup : complexion, eyes, lips, brushes and accessories
- Manicure and nail art : varnishes, gels, installation and maintenance equipment
- Tools and furniture : appliances, armchairs, salon equipment
Our advisors are constantly available to guide you towards the products best suited to your profile and your needs.
The major brands of professional hairdressing and aesthetics available in Alès
Our store distributes several thousand references from the most recognized brands in the beauty industry, accessible at the best price.
- Wella Professionals - high performance coloring and hair care
- L'Oreal Professional - complete hairdressing and coloring ranges
- Schwarzkopf Professional - color and care expertise recognized worldwide
- BaByliss Pro - high-end professional hairdressing tools
- Kérastase - premium hair care
- Redken - hair science and advanced technical formulas
Our catalog is regularly updated to incorporate the latest market innovations and new releases from major brands.
Treatments adapted to the Cevennes climate of Alès
Alès benefits from a unique climatic character, specific to its location as a crossroads town between Mediterranean and Cévennes influences: hot and dry summers which weaken the hair and dry out the skin, followed by autumns marked by the famous Cévennes episodes, these sudden and intense rains which saturate the air with humidity in a few hours.
These rapid alternations between dryness and high humidity stress the hair fibers repeatedly: the cuticles open and close, the color dulls more quickly and curly or wavy hair loses its definition.
Our advisors integrate these Gard climate particularities into their recommendations:
- Restorative and restructuring treatments for fibers weakened by climatic variations
- Long-lasting hydrating masks to compensate for summer dryness
- Sheathing and anti-humidity products to discipline hair during rainy periods
- Stable coloring formulas resistant to alternations of heat and humidity
- Protective care for skin exposed to the intense sun of Gard summers
Beautélive: the exclusive Gouiran Beauté brand on sale in Alès
The brand Beautélive, created in 2001 by the Gouiran Beauté teams, offers more than 1,000 professional quality references at prices accessible to all profiles.
Colors, hair care, styling products, varnishes and body and face care: the range covers the entire beauty routine, with proven formulas and high-quality active ingredients.
Beautélive for professionals in Gard
The hair salons and beauty institutes of Alès and surrounding towns, Anduze, La Grand-Combe, Bessèges, Saint-Ambroix, Uzès or Bagnols-sur-Cèze, have with Beautélive a high-performance professional range at a price positioning designed for the realities of the profession.
For professionals based in an area where the distances between municipalities are significant, sourcing from Alès en Beautélive represents a saving of time and a concrete lever of profitability:
- Oxidizers and permanent coloring
- Professional in-room hair care
- Styling and finishing products
- MyPolish Absolute varnishes and manicure products
- True Cosmetics face and body care
Beautélive for individuals in Alès
Faced with the specific constraints of the Cévennes climate, the Beautélive range offers treatments truly adapted to the daily lives of the inhabitants of Alès and the Piedmont of Gard.
Our advisors will guide you to the references best suited to your hair type, your skin and your beauty habits between the scrubland and the Cévennes.
Makeup, nails and aesthetic equipment: your entire beauty world in Alès
Beyond hairdressing, our Alès store offers a complete section dedicated to professional makeup, beauty treatments and accessories.
- Professional foundations, palettes, mascaras and lipsticks
- Face and body care devices
- Professional hair removal products (waxes, strips, after-hair removal)
- Varnishes, gels and manicure and pedicure equipment
- Hair accessories (brushes, combs, clips, elastics, caps)
- Professional furniture for salon and institute
Equipment and consumables for aesthetic institutes in the Alesian basin
Beauticians from Alès and Gard find at Gouiran Beauté a complete supply of professional equipment, meeting the most demanding standards of the profession.
In a living area where travel to large cities like Nîmes or Montpellier represents a significant cost, having a specialized purchasing point in Alès is a concrete advantage on a daily basis.
Qualified advisors at your service in Alès
In our Alès store, all our advisors hold a diploma in aesthetics or hairdressing : they know perfectly the products they recommend and provide you with precise and personalized advice.
Our teams regularly train on new ranges and the latest techniques to stay at the forefront of developments in the sector.
Their expertise applies to all situations:
- Targeted treatment for hair damaged by alternations of Cévennes heat and humidity
- Choice of brushing, straightening or shaping equipment
- Comparison between two coloring formulas or two oxidants
- Maintenance protocol for colored, bleached or weakened hair
- Personalized advice for a beauty routine adapted to the Gard lifestyle
Professionals: Gouiran Beauté Alès, your supply center in Gard
Are you a hairdresser, beautician or manager of a salon in the Alès basin or in the Cévennes valleys? Our advisors support you in managing your recurring orders and alert you to promotions and new products.
Accessible from the South Ring Road without crossing the city center, our store offers you simple and fast logistics for your professional supplies throughout the year.
Come visit us at 155 chemin de la Miraillette, Rocade Sud, 30100 Alès. Our team will be delighted to welcome you.
