Hinaiti
Hinaiti, Polynesian excellence at the service of your hair
Born from the meeting between Tahitian purity and French cosmetic know-how, the Hinaiti brand draws its identity from the heart of Polynesian legend. Her name means "Little Hina", in homage to the goddess of the moon and fertility, famous for the dazzling beauty of her hair. Founded by Janick Ducret, a native of Tahiti with 10 years of experience in beauty marketing, and her husband Hervé Ducret, a hair expert who has managed international premium brands such as Alterna Haircare and Beauty Blender in France, Hinaiti embodies a resolutely high-end vision of natural hair care. Made in France according to the most demanding standards, the brand combines the purity of Tahitian ingredients with the latest advances in cosmetic science to offer formulas containing more than 97% of ingredients of natural origin, rated 91/100 on Yuka, without silicone, without sulfate, without phenoxyethanol and without methylisothiazolinone. An approach of excellence praised by users with an average score of 4.91/5, and a strong environmental commitment since 2% of turnover is donated to the Fenua Love association for the preservation of lagoons and Polynesian culture.
The Black Pearl and Coconut Oil, two exceptional Tahitian active ingredients
The Hinaiti range is based on 2 pure and natural ingredients from Polynesia, rare and precious, used in optimal concentrations for maximum effectiveness. The Black Pearl of Tahiti, jewel of the Polynesian lagoons, is reduced to powder to reveal its exceptional properties: radiant and natural shine, deep remineralization of the fiber, long-lasting hydration and gentle purification of the scalp, without attacking it. Organic Coconut Oil, fruit of the Polynesian tree of life from Tahitian coral soils, perfectly complements the action of the Black Pearl thanks to its exceptional richness in nutrients. It provides intense nutrition, repairs sensitized fibers, protects against external aggressions (UV, sea salt, pollution) and facilitates detangling and styling. This rare and precious Tahitian duo constitutes the heart of each shampoo, conditioner and hair mask of the brand, available in complete routines such as the 28-day Regenerating Cure, the Revitalization Duo or the Natural Regeneration Trio.
Hinaiti, expert in repairing damaged hair
Beyond its two signature active ingredients, Hinaiti deploys cutting-edge scientific expertise to rebuild the hair fiber from the inside out. The system of phytoreparative ceramides, 100% natural, reproduces the natural lipids of healthy hair and restores the material in depth. Strengthened by olive and castor oils, these ceramides limit protein loss and protect against drying caused by the sun. The Moisturizer Repair Barrier complex, intelligent technology, regulates water loss by adapting to ambient temperature and humidity, and strengthens the scalp's natural barrier for long-lasting hydration coupled with protection against external aggressions (heat, climate, pollution). This synergy of active ingredients makes Hinaiti treatments a particularly suitable response to dry and damaged hair, with colored, bleached and straightened hair. The instrumental tests carried out on 11 women over 28 days speak for themselves: 100% of users noticed more hydrated and shinier hair, 95% silkier and softer hair, 95% a rebalanced scalp and 95% fewer split ends. Enhanced by delicate notes of lagoon flower, Hinaiti rituals transform each application into a true sensory experience, where French excellence meets the pure soul of Polynesia.
