Providing hair coloring services is undoubtedly one of the most requested services in hair salons. Depending on the season, trends, or your clients' desires, it's a daily part of your professional life. To meet these increasingly specific expectations, hair care brands are constantly innovating to offer ranges with shades more irresistible than one another.

New promises are also emerging, going beyond the simple act of coloring. Clients are indeed looking for cosmetic benefits, genuine treatments, and shine for their hair.

 

The Hair Color Chart

To best meet the demands of women visiting your salon, it's essential to show them the different ranges of reflections and tones offered by the brand you work with. Several criteria will be taken into account when choosing the perfect shade:

- The client's preference and wishes; does she want to darken or lighten?

- Her natural hair level, blonde or even light brown

- The reflection she wants to give her hair; rather cool (ashy), warm (golden, iridescent, mahogany, coppery, red) or even matte...

- Her percentage of white hair for coverage

 

Other Factors to Consider

Once the shade is chosen, other criteria must also factor into your decision to use one specific coloring brand over another. Indeed, in cases of allergies or particular sensitivities, an ammonia-free formula will be highly recommended, without compromising on the result.

Hair maturity can also be a factor to consider: some brands have specially developed anti-aging hair colorings, whose shades are true to the color chart.

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