{"title":"Ammonia-free","description":"\u003cp\u003eTo change your hair color and opt for a radical look, \u003ca href=\"\/en\/collections\/coloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ehair dye\u003c\/strong\u003e\u003c\/a\u003e is a necessary step. But today there are several types of hair dyes. We have chosen to tell you about ammonia-free oxidation hair dye.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eWhat is ammonia?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/en\/collections\/avec-ammoniaque-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eAmmonia\u003c\/strong\u003e\u003c\/a\u003e helps the color last on the hair. It is this process that smells strong and opens the hair cuticles to deposit the color thanks to artificial pigments.\u003c\/p\u003e\u003cp\u003eBut it causes many problems due to its chemical action. Gentler agents can thus substitute it. They have the same functionality and also offer benefits to the hair fiber without damaging it.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThus, many hair coloring products are entering the market to provide more respect for the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eThe advantages of this process\u003c\/h3\u003e\u003cp\u003eMore and more people are won over by this form of ammonia-free hair dye. Indeed, the latter is harmful to the scalp. Dry, rough and porous, the hair is no longer hydrated.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis is why many brands such as L'Oréal Professionnel with its \u003ca href=\"\/en\/products\/inoa-coloration-60ml\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eInoa\u003c\/strong\u003e\u003c\/a\u003e range or Matrix with its \u003ca href=\"\/en\/products\/color-sync-90-ml-2015\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eColor\u003c\/strong\u003eSync\u003c\/a\u003e collection are replacing this process with other components.\u003c\/p\u003e\u003cp\u003eLess aggressed, the hair is thus shinier and silkier after application, even on white hair. Don't believe the rumor that this hair dye doesn't cover all gray hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs a hairdresser, its use and application become more pleasant moments. Indeed, the smell is not unpleasant and in addition to that, it is not at all harmful to health.\u003c\/p\u003e","products":[{"product_id":"inoa-coloration-60ml","title":"Ammonia-Free Oxidative Hair Color Inoa","description":"\u003cp class=\"Standard\"\u003eOffer your clients L'Oréal Professionnel's brand new professional ammonia-free hair color: INOA, with new packaging and improved performance!\u003c\/p\u003e\u003cp class=\"Standard\"\u003eIndeed, this new INOA hair color offers 48% more shine compared to the old INOA. It covers up to 100% of white hair and does not damage hair. It also lightens up to 3 tones in 35 minutes.\u003c\/p\u003e\u003cp class=\"Standard\"\u003eAmmonia-free, this hair color contains 60% oil. It offers optimal comfort for your clients: odorless, the scalp is respected, and hair quality is visibly improved.\u003c\/p\u003e\u003cp class=\"Standard\"\u003eAnd for planet lovers, its formula is not only Vegan, but additionally, the paper leaflet that was previously inside the box has been removed, saving 79 tons of paper per year! The tube is made of 95% recycled aluminum and the cap is made of recycled plastic.\u003c\/p\u003e\u003cp class=\"Standard\"\u003eAs for its application, it is quicker and easier than the old formula, thanks to its texture and the removal of additive waxes. It is also easier to rinse.\u003c\/p\u003e\u003cp class=\"Standard\"\u003eWith this new INOA formula, the color will be more vibrant and longer-lasting, while hydrating the scalp and respecting the hair.\u003c\/p\u003e\u003cp class=\"Standard\"\u003e\u003cstrong\u003eMixing ratio: 1:1\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"Standard\"\u003e\u003cstrong\u003eDevelopment time: 35 minutes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"1 : Black","offer_id":49094088589606,"sku":"0100003000381","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"10: Very Very Light Blonde","offer_id":49094088622374,"sku":"01000030003810","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"10.1: Very Very Light Ash Blonde","offer_id":49094088655142,"sku":"01000030003810.1","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"10.12 : Very Very Light Iridescent Ash Blonde","offer_id":49094088687910,"sku":"01000030003810.12","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"2: Brown","offer_id":49094088720678,"sku":"0100003000382","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"2.10: Intense Ash Brown","offer_id":49094088753446,"sku":"0100003000382.10","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"3 : Dark Chestnut","offer_id":49094088786214,"sku":"0100003000383","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"4 : Chestnut","offer_id":49094088818982,"sku":"0100003000384","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"4.0: Ultra Deep Brown","offer_id":49094088851750,"sku":"0100003000384.0","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"4.15: Ash Mahogany Brown","offer_id":49094088884518,"sku":"0100003000384.15","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"4.20: Intense Violet 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Brown","offer_id":49094089146662,"sku":"0100003000385.0","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.1: Light Ash Brown","offer_id":49094089179430,"sku":"0100003000385.1","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.12: Light Iridescent Ash Brown","offer_id":49094089212198,"sku":"0100003000385.12","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.15: Light Ash Iridescent Brown","offer_id":49094089244966,"sku":"0100003000385.15","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.17: Light Cool Ash Brown","offer_id":49094089277734,"sku":"0100003000385.17","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.18: Light Ash Mocha Brown","offer_id":49094089310502,"sku":"0100003000385.18","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.25: Light Iridescent Mahogany Brown","offer_id":49094089343270,"sku":"0100003000385.25","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"5.3 - Light Golden 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Blonde","offer_id":49094089834790,"sku":"0100003000386.3","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"6.32: Dark Golden Iridescent Blonde","offer_id":49094088556838,"sku":"0100003000386.32","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"6.34: Dark Golden Copper Blonde","offer_id":49094089867558,"sku":"0100003000386.34","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"6.35: Dark Golden Mahogany Blonde","offer_id":49094089900326,"sku":"0100003000386.35","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"6.3F: Dark Golden Blonde Fundamental","offer_id":49094089933094,"sku":"0100003000386.3F","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"6.40: Intense Coppery Dark Blonde","offer_id":49094089965862,"sku":"0100003000386.40","price":19.3,"currency_code":"EUR","in_stock":true},{"title":"6.45: Dark Copper Mahogany 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With these 8 shades, you can indeed achieve all sorts of effects according to your needs, namely: neutralizing a warm or cool reflection, boosting a somewhat dull shade, or pastelizing a color.\u003c\/p\u003e\u003cp\u003eHighly concentrated, these pure pigments offer long-lasting results and are guaranteed ammonia-free for hair fiber respect and optimal scalp comfort. They are also enriched with epaline, an active oil with moisturizing and repairing properties.\u003c\/p\u003e\u003cp\u003eIts universal formula also allows it to be mixed with all Subtil oxidation colorations, and its cosmetic texture guarantees a homogeneous and easily applicable mixture.\u003c\/p\u003e\u003cp\u003eMain characteristics:\u003c\/p\u003e\u003cp\u003e- Durable and total coverage up to 100% of white hair\u003c\/p\u003e\u003cp\u003e- Lightening up to 3 tones\u003c\/p\u003e\u003cp\u003e- Exceptional pigment concentration\u003c\/p\u003e\u003cp\u003e- Very fine particle size for quickly intensified nuance\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Blue","offer_id":49094092849446,"sku":"010000400014BLEU","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Ashing machine","offer_id":49094092882214,"sku":"010000400014CENDREUR","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Iridescent","offer_id":49094092914982,"sku":"010000400014IRISE","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Yellow","offer_id":49094092947750,"sku":"010000400014JAUNE","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Magenta","offer_id":49094092980518,"sku":"010000400014MAGENTA","price":14.5,"currency_code":"EUR","in_stock":false},{"title":"Orange","offer_id":49094093013286,"sku":"010000400014ORANGE","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Green","offer_id":49094093046054,"sku":"010000400014VERT","price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Purple","offer_id":49094093078822,"sku":"010000400014VIOLET","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/nuances-chromatiques-pures-subtil-mix-tone-60ml_010000400014_2_1753856918_b409d61c-854e-4f91-8754-d94874684d02.jpg?v=1776422452"},{"product_id":"illumina-color-60-ml-2013","title":"Illumina Color Illumina Hair Dyes","description":"\u003cp\u003eDiscover Illumina Color: the greatest color innovation of the last 20 years!\u003c\/p\u003e\u003cp\u003eILLUMINA COLOR is a premium brand that brings new radiance to color, offering a pure and luminous coloring in any light while protecting the hair. 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Ideal for reviving a color, correcting an undertone or adding more character to your usual shade, this booster offers you incomparable creative freedom while respecting the hair fiber.\u003c\/p\u003e\u003cp\u003eAlso discover our complete selection in the category \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHair colors\u003c\/strong\u003e\u003c\/a\u003e to find the ideal shade suited to your desires.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Blue","offer_id":56432012722562,"sku":"010000300045BLUE","price":24.1,"currency_code":"EUR","in_stock":true},{"title":"Green","offer_id":56432012755330,"sku":"010000300045GREEN","price":24.1,"currency_code":"EUR","in_stock":true},{"title":"Purple","offer_id":56432012788098,"sku":"010000300045VIOLET","price":24.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/INOA-COLORATION-BOOSTER-60G-groupe_010000300045_1_1772531196.jpg?v=1776422423"},{"product_id":"patine-creme-nuancer-blond-me-010001100045","title":"Patine Crème à Nuancer BLOND ME","description":"\u003cp\u003e\u003cstrong data-pasted=\"true\"\u003eOffrez une nouvelle lumière à votre blond avec la Patine Crème à Nuancer BLONDME de Schwarzkopf Professionnel.\u003c\/strong\u003e Cette patine professionnelle à formule acide sublime les cheveux blonds ou pré-éclaircis en apportant éclat, homogénéité et reflets naturels. En seulement 10 minutes, elle neutralise les reflets indésirables tout en respectant la fibre capillaire.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003ePropriétés\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003ePatine professionnelle pour cheveux blonds et méchés\u003c\/li\u003e\n\u003cli\u003eFormule acide douce respectueuse de la fibre capillaire\u003c\/li\u003e\n\u003cli\u003eNeutralise les reflets jaunes et cuivrés\u003c\/li\u003e\n\u003cli\u003eRésultat uniforme et lumineux en 10 minutes\u003c\/li\u003e\n\u003cli\u003eTechnologie AcidicGlow pour une brillance renforcée\u003c\/li\u003e\n\u003cli\u003eRééquilibre le pH après une décoloration\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eLa patine Blond Me de Schwarzkopf Professionnel : une patine experte pour révéler toute la beauté du blond\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eLa Patine Crème à Nuancer BLONDME Schwarzkopf Professionnel a été spécialement développée pour perfectionner les cheveux blonds, méchés ou pré-éclaircis. Sa formule professionnelle agit rapidement pour corriger les reflets indésirables et harmoniser la couleur sans modifier la base naturelle du cheveu. Grâce à la technologie AcidicGlow, chaque mèche retrouve une luminosité éclatante et un toucher soyeux. Facile à utiliser, cette patine offre un résultat précis digne des salons de coiffure tout en préservant la qualité et la résistance de la fibre capillaire. Les cheveux paraissent plus brillants, plus homogènes et naturellement sublimés dès la première application.\u003c\/p\u003e\u003cp\u003eRetrouvez l'ensemble de nos solutions professionnelles dans notre catégorie \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong data-pasted=\"true\"\u003eColoration cheveux\u003c\/strong\u003e\u003c\/a\u003e pour entretenir, corriger ou sublimer votre couleur au quotidien.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"0-00 : Neutre","offer_id":56704809664898,"sku":"0100011000450.00","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"10-01 : Naturel Perlé","offer_id":56704809697666,"sku":"01000110004510.01","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"10-1 : Glacier","offer_id":56704809730434,"sku":"01000110004510.1","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"10-51 : Doré Glacé","offer_id":56704809763202,"sku":"01000110004510.51","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"7-01 : Bois Satiné","offer_id":56704809795970,"sku":"0100011000457.01","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"8-14 : Cappuccino Glacé","offer_id":56704809828738,"sku":"0100011000458.14","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"8-46 : Noisette","offer_id":56704809861506,"sku":"0100011000458.46","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9,5-41 : Sable","offer_id":56704809894274,"sku":"0100011000459,5.41","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9,5-74 : Abricot","offer_id":56704809927042,"sku":"0100011000459,5.74","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9,5-81 : Fraise","offer_id":56704809959810,"sku":"0100011000459,5.81","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9,5-91 : Lavende","offer_id":56704809992578,"sku":"0100011000459,5.91","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9-19 : Glacier Irisé","offer_id":56704810025346,"sku":"0100011000459.19","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9-21 : Argenté Fumé","offer_id":56704810058114,"sku":"0100011000459.21","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9-49 : Biscuit","offer_id":56704810090882,"sku":"0100011000459.49","price":21.4,"currency_code":"EUR","in_stock":true},{"title":"9-54 : Doré Léger","offer_id":56704810123650,"sku":"0100011000459.54","price":21.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/BLOND-ME-NUANCEUR-ECLAT-60ML_010001100045_1_1780919678.jpg?v=1781175351"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/sans-ammoniaque.png?v=1775769721","url":"https:\/\/gouiron-beaute.shop\/en\/collections\/without-ammonia.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}