{"title":"Tone on tone","description":"\u003cp\u003eTo easily change their style, many women turn to color services in a hair salon. While \u003ca href=\"\/en\/collections\/avec-ammoniaque-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003epermanent hair coloring\u003c\/strong\u003e\u003c\/a\u003e is the most frequently requested, another service is also very popular: tone-on-tone coloring. Less aggressive because it is \u003ca href=\"\/en\/collections\/sans-ammoniaque-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eammonia-free\u003c\/strong\u003e\u003c\/a\u003e, it has become popular thanks to the natural result it offers, while increasing the shine and intensity of the hair.\u003c\/p\u003e\u003cp\u003eHowever, this dye will not be suitable for all hair types and needs. Hairdressers, it is therefore up to you to clearly identify your client's expectations in order to guide her or not towards this process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eWhen to opt for the semi-permanent method?\u003c\/h3\u003e\u003cp\u003eThis method will be particularly recommended for a client who wishes to stay close to her natural color while adding more highlights, especially on dark hair shades. Be careful, this type of dye does not have the power to lighten as it does not go through a \u003ca href=\"\/en\/collections\/decoloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ebleaching\u003c\/strong\u003e\u003c\/a\u003e process and the pigments do not penetrate the hair cuticles. It will be appreciated by those who do not want demarcation effects on their roots since the color fades over time with \u003ca href=\"\/en\/collections\/shampoing-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eshampoos\u003c\/strong\u003e\u003c\/a\u003e, and lasts about six weeks.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDull and lifeless hair? This is an opportunity to restore light to the hair by adorning it with beautiful highlights, on a chestnut base for example, or to give purity to gray hair.\u003c\/p\u003e\u003cp\u003eYou can also use it if your client has damaged or sensitized hair. The gentler formula of this hair color will indeed prevent further damage to already damaged hair fibers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFinally, tone-on-tone will be ideal for camouflaging the first gray hairs. However, this type of coloring does not cover more than 80% due to its ammonia-free formula, unlike permanent coloring.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eHow to apply and maintain a tone-on-tone?\u003c\/h3\u003e\u003cp\u003eThis dye must be mixed with a \u003ca href=\"\/en\/collections\/revelateur-de-couleur-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003edeveloper\u003c\/strong\u003e\u003c\/a\u003e: you can choose a universal one or one from the same brand as the chosen color for a more conclusive result. It is then applied like any other color but has a shorter processing time. To enhance it over time, opt for \u003ca href=\"\/en\/collections\/soin-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003etreatments\u003c\/strong\u003e\u003c\/a\u003e and antioxidant products containing UV filters. After several applications, they will increase its shine and radiance.\u003c\/p\u003e\u003cp\u003eGouiran Tips: opt for a sulfate-free \u003cstrong\u003ecleansing base\u003c\/strong\u003e to preserve pigments over time!\u003c\/p\u003e","products":[{"product_id":"dia-color-60ml","title":"Dia Richesse Semi-Permanent Hair Color","description":"\u003cp\u003eL'Oréal Professionnel's DIA COLOR tone-on-tone hair color is designed to enhance hair while adding a natural reflection. Ideal for a first-time color or to revive and lightly cover dull hair and a few white hairs. It offers a natural, non-committal result.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003e- \u003cstrong\u003eRadiant Shine\u003c\/strong\u003e: Formulated for a quest for shine, DIA COLOR leaves hair 3 times shinier, for a vibrant color that reflects light.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eSafety and Protection\u003c\/strong\u003e: A quest for safety without compromising results. The 92% natural-origin formula guarantees a gentle and respectful treatment of the hair fiber, without ammonia, resorcinol, PPD, SLS, cationic polymers, or silicone.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eLight Grey Hair Coverage\u003c\/strong\u003e: With the ability to cover up to 70% of white hair, DIA COLOR provides a natural result without a mask effect.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eRevives and Enhances\u003c\/strong\u003e: Enriched with melanin to revive hair losing melanin, DIA COLOR restores radiance to dull hair while preserving its natural appearance.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eTrue and Long-Lasting Tone\u003c\/strong\u003e: Thanks to its advanced formula, DIA COLOR ensures a 100% true and natural tone that lasts up to 6 weeks after application.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eL'Oréal Professionnel discovered that melanin loss is the cause of dull hair. Melanin, naturally present in the hair fiber, decreases over time, impacting hair color and its ability to reflect light. DIA COLOR is the first hair color that effectively compensates for the effects of this melanin loss, thus offering a vibrant and natural color.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eNew Formula and Compatibility\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eDIA COLOR replaces DIA RICHESSE, offering a more generous 60ml tube. The formula is miscible with DIA RICHESSE for optimal versatility. 28 shades have been retained, 12 have been replaced by more modern equivalents or simple mixes, while 11 shades have not been retained.\u003c\/p\u003e\u003cp\u003eChoose L'Oréal Professionnel's DIA COLOR for vibrant color, light coverage, and a result that respects your hair and your style.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"1 : Black","offer_id":49094179848486,"sku":"0200003000121","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"3 : Dark Chestnut","offer_id":49094179881254,"sku":"0200003000123","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"4 : Chestnut","offer_id":49094179914022,"sku":"0200003000124","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"4.12: Iridescent Ash Brown","offer_id":55219674055042,"sku":"0200003000124.12","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"4.15: Ash Mahogany Brown","offer_id":49094179946790,"sku":"0200003000124.15","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"4.20: Intense Violet Chestnut","offer_id":49094179979558,"sku":"0200003000124.20","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"4.45: Medium Brown Copper Mahogany","offer_id":49094180012326,"sku":"0200003000124.45","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"4.62 - Iridescent Reddish Brown","offer_id":54895131427202,"sku":"0200003000124.62","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5 : Light Brown","offer_id":49094180045094,"sku":"0200003000125","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.1: Light Ash Brown","offer_id":49094180077862,"sku":"0200003000125.1","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.18: Light Ash Mocha Brown","offer_id":49094180110630,"sku":"0200003000125.18","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.3: Light Golden Brown","offer_id":55201205354882,"sku":"0200003000125.3","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.35: Light Golden Mahogany Brown","offer_id":49094180143398,"sku":"0200003000125.35","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.4 : Light Copper Brown","offer_id":49094180176166,"sku":"0200003000125.4","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.5: Light Mahogany Brown","offer_id":49094180208934,"sku":"0200003000125.5","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.71: Light Ashy Brown","offer_id":49094180241702,"sku":"0200003000125.71","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"5.8: Light Mocha Brown","offer_id":49094180274470,"sku":"0200003000125.8","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"6: Dark Blonde","offer_id":49094180307238,"sku":"0200003000126","price":18.2,"currency_code":"EUR","in_stock":true},{"title":"6.1: Dark Ash 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