{"title":"Technical support","description":"\u003cp\u003eSalon techniques are increasingly in demand as more and more new products are released. That's why in this category, we offer you a wide selection of technical products for salon use that will diversify your services and satisfy your clients.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003ePerming\u003c\/h3\u003e\u003cp\u003eYou will find a wide choice of perms of different strengths for all hair types. \u003ca href=\"\/en\/collections\/permanente-pro\"\u003e\u003cstrong\u003eHair perming\u003c\/strong\u003e\u003c\/a\u003e is a technique that is slowly coming back into fashion. We let you choose the one that best suits your client.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eStraightening\u003c\/h3\u003e\u003cp\u003eAmong straightening treatments, you'll find the famous \u003ca href=\"\/en\/collections\/lissage-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eBrazilian straightening\u003c\/strong\u003e\u003c\/a\u003e, which is still the most requested, as well as \u003ca href=\"\/en\/products\/kit-lissage-au-tanin\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003etannin straightening\u003c\/strong\u003e\u003c\/a\u003e, which yields results similar to Brazilian straightening. These techniques are quite time-consuming but will satisfy your clients, offering them easier blow-drying and soft, shiny hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eRelaxing\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"\/en\/collections\/defrisage-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHair relaxing\u003c\/strong\u003e\u003c\/a\u003e is a product that must be handled with care, otherwise there are significant risks to the hair. With this solution, you will certainly achieve very straight hair. Be careful, this product is not for just anyone to use.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eExtensions\u003c\/h3\u003e\u003cp\u003eIn this sub-category, you will find all kinds of \u003ca href=\"\/en\/collections\/extensions-cheveux-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eextensions\u003c\/strong\u003e\u003c\/a\u003e to lengthen hair or give it more thickness. You have a choice of attachment techniques: hot keratin extensions, clip-in extensions, or adhesive extensions.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDiversify your services to retain your existing clientele and acquire new ones thanks to technical hairdressing services!\u003c\/p\u003e","products":[{"product_id":"fixateur-creme","title":"Setting cream","description":"\u003cp\u003eDiscover the cream fixative from L'Oréal's X-TENSO MOISTURIST range, an essential product for a successful straightening treatment.\u003c\/p\u003e\u003cp\u003eIt is applied after the application and rinsing of the straightening cream from the same range and should be evenly distributed throughout the hair with a brush. Use approximately 100ml depending on your client's hair length.\u003c\/p\u003e\u003cp\u003eThanks to its integrated \"Nutri-Cationic Technology\", this cream fixative ensures supple, shiny hair with an impeccable straight finish! It will also make hair styling easier thanks to the control and disciplinary effect it provides.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Cream fixative 1000ml","offer_id":49094288277798,"sku":"061000300015","price":39.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/lait-fixateur-x-tenso-moisturist-1-l-oreal-profesionnel_061000300015_1_1711820055.jpg?v=1754044931"},{"product_id":"fixateur-permanente","title":"Permanent setting lotion","description":"\u003cp\u003eSale EXCLUSIVELY reserved for hairdressing professionals\u003c\/p\u003e \u003cp\u003eFor a flawless, long-lasting perm, use the Dulcia Advanced universal neutralizing fixative from L'Oréal Professionnel!\u003c\/p\u003e \u003cp\u003ePerfect for all hair types, it is directly ready to use after applying the perm!\u003c\/p\u003e \u003cp\u003eOptimal fixation guaranteed!\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Permanent wave fixer 1000ml","offer_id":49094288539942,"sku":"061000300016","price":48.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Fixateur-permanente-1000ml_061000300016_1_1774860549.jpg?v=1774906503"},{"product_id":"dulcia-advanced-2012","title":"Dulcia Advanced Perm","description":"\u003cp\u003eSale EXCLUSIVELY reserved for hair professionals.\u003c\/p\u003e\u003cp\u003eDiscover or rediscover L'Oréal Professionnel's DULCIA Advanced range, specialized in perms.\u003c\/p\u003e\u003cp\u003eThese professional products, available in 6 strengths, will allow you to create perms adapted to each of your clients' hair types, for custom curls with long-lasting hold!\u003c\/p\u003e\u003cp\u003eWith adjustable processing time, DULCIA Advanced products have been designed to respect the hair as much as possible, significantly reducing protein and lipid loss.\u003c\/p\u003e\u003cp\u003eChoose strengths 0 to 3 for ultra-natural and supple curls, or opt for strengths 1 Tonique or 2 Tonique for tight\/closed curls.\u003c\/p\u003e\u003cp\u003eStrength 0: very resistant natural hair\u003c\/p\u003e\u003cp\u003eStrengths 1 and 1Tonique: natural hair\u003c\/p\u003e\u003cp\u003eStrengths 2 and 2Tonique: sensitized hair\u003c\/p\u003e\u003cp\u003eStrength 3: very sensitized hair\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Strength 0","offer_id":49094288703782,"sku":"0610003000170","price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Strength 1","offer_id":49094288769318,"sku":"0610003000171","price":11.9,"currency_code":"EUR","in_stock":true},{"title":"1T force","offer_id":49094288802086,"sku":"0610003000171T","price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Strength 2","offer_id":49094288834854,"sku":"0610003000172","price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Force 2T","offer_id":49094288867622,"sku":"0610003000172T","price":11.9,"currency_code":"EUR","in_stock":true},{"title":"Strength 3","offer_id":49094288736550,"sku":"0610003000173","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/permanente_061000300017GROUPE_1_1709843627.jpg?v=1747690567"},{"product_id":"subtil-perm-125ml-ref-sub-6-52","title":"Perm with plant ceramides","description":"\u003cp\u003eGive your clients the curls they've always dreamed of with the plant ceramide perm from the professional brand Subtil!\u003c\/p\u003e\u003cp\u003eThanks to this alkaline perm, you can create magnificent, bouncy, and perfectly defined curls and waves. In addition, Subtil has enriched its formula with plant ceramides to nourish and protect the hair during this technical service. The result: voluminous, shinier hair with a natural and silky feel!\u003c\/p\u003e\u003cp\u003eTo adapt the perm to the different hair types of your clientele, this product is available in several variations:\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003e\"1\" for natural hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- \u003cstrong\u003e\"1S\" saturation for resistant hair\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- \u003cstrong\u003e\"2\" for slightly sensitized hair\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003e\"3\" for highly sensitized hair\u003c\/strong\u003e\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Natural hair","offer_id":49094288998694,"sku":"0610004000031NATUREL","price":16.3,"currency_code":"EUR","in_stock":true},{"title":"Slightly sensitized hair","offer_id":49094289064230,"sku":"0610004000032SENSIB","price":16.3,"currency_code":"EUR","in_stock":true},{"title":"Very damaged hair","offer_id":49094289096998,"sku":"0610004000033TRESS","price":16.3,"currency_code":"EUR","in_stock":true},{"title":"Difficult hair saturation","offer_id":49094289031462,"sku":"0610004000031SDIFFI","price":16.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/permanente-aux-ceramides-vegetales-subtil-125-ml_061000400003groupe_1_1709843711.jpg?v=1747690550"},{"product_id":"permanente-avocat-1l-bigoudis-party","title":"Avocado Oil Party Perm Rods","description":"\u003cp\u003eDucastel's Bigoudis Party perm will give you curls while keeping your hair supple.\u003c\/p\u003e\u003cp\u003eIndeed, it is based on avocado oil, which gives suppleness and tone to the hair. Your hair will be nourished and protected.\u003c\/p\u003e\u003cp\u003eAvailable in 4 strengths:\u003c\/p\u003e\u003cp\u003e- 0: difficult hair\u003c\/p\u003e\u003cp\u003e- 1: natural and normal hair\u003c\/p\u003e\u003cp\u003e- 2: colored hair\u003c\/p\u003e\u003cp\u003e- 3: sensitized hair\u003c\/p\u003e\u003cp\u003eWith its one-liter format, you'll save money, in addition to the quality of the curls and the hair.\u003c\/p\u003e","brand":"Ducastel Pro","offers":[{"title":"0 - difficult hair","offer_id":49094289129766,"sku":"0610004000070","price":21.6,"currency_code":"EUR","in_stock":true},{"title":"1 - natural and normal hair","offer_id":49094289162534,"sku":"0610004000071","price":21.6,"currency_code":"EUR","in_stock":true},{"title":"2 - colour-treated hair","offer_id":49094289228070,"sku":"0610004000072","price":21.6,"currency_code":"EUR","in_stock":true},{"title":"3 - sensitized hair","offer_id":49094289195302,"sku":"0610004000073","price":21.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/permanente-bigousis-party-ducastel_061000400007groupe_1_1776404102.jpg?v=1776422514"},{"product_id":"kit-permanente-great-feeling","title":"Great Feeling Perm Kit","description":"\u003cp\u003eRevlon Professional's Great Feeling Perm Kit is a unique, acid-balanced perm for all hair types: natural, color-treated or slightly damaged. So no more worrying about which product to choose. Formula with ammonia.\u003c\/p\u003e\u003cp\u003eThis kit consists of a 100ml perm lotion and a 100ml neutralizing fixer.\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"Great Feeling Perm Kit 200ml","offer_id":49094289555750,"sku":"061001300006","price":28.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/great-feeling-perm-revlon_061001300006_1_1711820055.jpg?v=1750282613"},{"product_id":"kit-permanente-supreme-sensor","title":"Supreme Perm Kit - Sensor","description":"\u003cp\u003eDo you want perfectly curly hair? But you find that perms damage hair too much. With this Revlon Sensor Suprême kit, with an acidic pH of 6.9, you'll have what you need.\u003c\/p\u003e\u003cp\u003eThis perm can be used on all hair types: natural, colored, bleached, highlighted... no more questions about which strength to use! What's more, it has a protein formula, which will keep your hair healthy and restructure the hair fiber. Your scalp will also not be damaged and will be nourished.\u003c\/p\u003e\u003cp\u003eAs you can see, quality and simplicity will be the order of the day with this kit.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ewe love: for all hair types, protein formula.\u003c\/em\u003e\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"Supreme Perm Kit - Sensor 196ml","offer_id":49094290211110,"sku":"061001300007","price":34.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/kit-supreme-permanente-0610_1711820055.jpg?v=1750282623"},{"product_id":"kit-permanente-tonique-sans-ammoniaque","title":"Ammonia-free tonic perm kit","description":"\u003cp\u003eAn ammonia-free acidic pH 6.9 permanent wave solution suitable for all hair types in good condition, regardless of their nature: bleached, highlighted, colored, or natural.\u003c\/p\u003e\u003cp\u003eThe kit consists of a 100ml fixer, and two reducers A and B of 20ml and 72ml.\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"Toning perm kit, ammonia-free 192ml","offer_id":49094290243878,"sku":"061001300008","price":31.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/kit-sensor-perm_061001300008_1_1711820055_709d21df-8585-43ea-9e9e-ff2f2d3e753e.jpg?v=1782165083"},{"product_id":"permanente-creatine-curl-wella-75ml","title":"Creatine+ Curl Perm 75ml","description":"\u003cp\u003eTamed and sculpted curls!\u003c\/p\u003e\u003cp\u003eWith Wella's Creatine+ Curl perm, your curls, even on color-treated hair, will no longer be fragile. We offer the Curl N and C perm reducer. Choose the one that suits your needs.\u003cbr\u003eThe N is designed for normal to resistant hair. It offers perfect curls for a few months.\u003cbr\u003eThe C is perfectly suited for color-treated and sensitized hair. Its moisturizing agents give curls a supple and defined shape.\u003c\/p\u003e\u003cp\u003eFormulated with Creatine+ Complex, curls last a long time and hair is easier to style. These ingredients make hair soft and manageable every day. Day after day, the hairstyle is beautiful and strong for 12 weeks.\u003c\/p\u003e\u003cp\u003eThe results are evident as Flexi protect technology provides long-lasting curls. Shinier, the hair quality is better.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Colored","offer_id":56413501751682,"sku":"061007000023C\/S","price":12.72,"currency_code":"EUR","in_stock":true},{"title":"Normal","offer_id":56711665713538,"sku":"061007000023N\/R","price":12.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/permanente-creatine_2B-curl-75ml-wella_061007000023GROUPE_1_1709843632.jpg?v=1781559747"},{"product_id":"solution-ondulations-ondesse","title":"ONDESSA Waves Solution","description":"\u003cp\u003eInebrya's ONDESSE Wave Solution is a permanent lotion that revolutionizes the world of hairstyling. Thanks to its innovative formula based on keratin, cysteamine, and milk protein, this solution is suitable for all hair types, offering exceptional results.\u003c\/p\u003e\u003cp\u003eThe advanced formula of this solution is completely free of ammonium thioglycolate and ammonia, thus ensuring a perm experience without risk to the hair. Enjoy a quick and effective perm thanks to accelerated reaction times, for optimal time savings in your hair salon. \u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eActive ingredients \u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003e- \u003cstrong\u003eKeratin\u003c\/strong\u003e: present in hair, keratin is a protein composed of amino acid chains, including cystine. Thanks to strong disulfide bonds, it ensures the cohesion, shape, and strength of hair.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eCysteamine\u003c\/strong\u003e: derived from Cysteine, this amino acid exerts a redox action by breaking the sulfur bridges of keratin chains, thus offering perfectly defined waves. \u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eMilk protein\u003c\/strong\u003e: thanks to its regenerating and nourishing action, milk protein cares for the hair, ensuring a gentle perming process for optimal results.\u003c\/p\u003e\u003cp\u003eThe Ondesse solution is the solution for a professional-quality perm that respects the hair, for sublime waves and natural movement.\u003c\/p\u003e","brand":"Inebrya","offers":[{"title":"ONDESSA Waves Perm Solution 500ml","offer_id":49094291128614,"sku":"061021500003","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/ondesse-unique-500ml-inebrya_061021500003_1711820055.jpg?v=1750282621"},{"product_id":"neutralisant-ondesse","title":"ONDESS Neutralizer","description":"\u003cp\u003eInebrya's ONDESSE Neutralizer is specially designed to meet the needs of all hair types. With its advanced formulation, this product is the ideal partner for setting and stabilizing the new hair shape after ONDESSE treatment.\u003c\/p\u003e\u003cp\u003eThis revolutionary neutralizer is completely free of hydrogen peroxide, thus ensuring safe and harmless use for the hair. What's more, it is designed to preserve hair color, offering optimal protection without altering the color's reflection.\u003c\/p\u003e\u003cp\u003eEnriched with essential nutrients such as sugar, keratin, and milk protein, this neutralizer effectively strengthens hair from within, rebuilding sulfur bonds and rebalancing the hair shaft. The result? Sublimated curls, with incomparable softness, more elasticity, and dazzling shine.\u003c\/p\u003e\u003cp\u003eFor beautifully reshaped hair, choose this ONDESSE Neutralizer, the indispensable ally for radiant hair.\u003c\/p\u003e","brand":"Inebrya","offers":[{"title":"ONDESSE Neutralizer 1000ml","offer_id":49094291194150,"sku":"061021500004","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/ondesse-fixing-1000ml-inebrya_061021500004_1711820055.jpg?v=1750282627"},{"product_id":"neutralisant-shapesse","title":"SHAPESSE Neutralizer","description":"\u003cp\u003eInebrya's SHAPESSE Neutralizer is specifically designed to ensure exceptional results after a perm. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThanks to its formula rich in milk proteins, this neutralizer provides optimal protection and hydration to the hair, while preserving its natural structure. Curls will be beautifully defined and long-lasting, without compromising hair health or losing their natural shine.\u003c\/p\u003e\u003cp\u003eThis neutralizer preserves essential hair hydration while protecting it. The result will be sublime, healthy hair. \u003c\/p\u003e","brand":"Inebrya","offers":[{"title":"Neutralizer SHAPESSE 1000ml","offer_id":49094291620134,"sku":"061021500006","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/shapess-neutralizer-1000ml-inebrya_061021500006_1711820055.jpg?v=1750282632"},{"product_id":"kinperm-80ml","title":"Permanent SHAPING LOTION","description":"\u003cp\u003eTo achieve perms that are gentle on hair, discover the perm from Kin Cosmetics.\u003c\/p\u003e\u003cp\u003eIt comes in 3 different strengths:\u003c\/p\u003e\u003cp\u003e- 0 for resistant hair\u003c\/p\u003e\u003cp\u003e- 1 for natural hair\u003c\/p\u003e\u003cp\u003e- 2 for sensitized hair\u003c\/p\u003e\u003cp\u003eCreate curly hair, glamour, add movement... but above all, respect hair with this perm. To be used with the \u003ca href=\"\/en\/professionnel\/kinperm-lotion-neutralisante-1l.html\" target=\"_blank\"\u003eneutralizing lotion\u003c\/a\u003e from the same brand.\u003c\/p\u003e","brand":"Kin","offers":[{"title":"0 - Resistant Hair","offer_id":49094291652902,"sku":"0610357000010","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"1 - Natural Hair","offer_id":49094291685670,"sku":"0610357000011","price":12.5,"currency_code":"EUR","in_stock":true},{"title":"2 - Sensitized Hair","offer_id":49094291718438,"sku":"0610357000012","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/kinperm-80ml_061035700001groupe_1_1709843549.jpg?v=1747690541"},{"product_id":"lotion-neutralisante-1","title":"Neutralizing Lotion","description":"\u003cp\u003eTo keep your hair beautiful while getting a perm, Kin Cosmetics presents its neutralizing lotion from the KinPerm range.\u003c\/p\u003e\u003cp\u003eThis lotion is to be used after the perm lotion. It will help to keep the hair in the desired shape while respecting the hair fiber.\u003c\/p\u003e\u003cp\u003eYour hair will be healthy and maintain the desired shape.\u003c\/p\u003e","brand":"Kin","offers":[{"title":"Neutralizing Lotion 1000ml","offer_id":49094291751206,"sku":"061035700002","price":16.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/kinperm-lotion-neutralisante-1l_061035700002_1_1711820055.jpg?v=1750282626"},{"product_id":"kit-lissage-au-tanin","title":"Tannin straightening kit","description":"\u003cp\u003eGive your hair a complete straightening routine with the Tannin Smoothing Kit from the Beautélive brand. This box brings together the essentials to smooth, discipline and enhance hair while preserving its softness and shine.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of the Beautélive tannin smoothing kit\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003e1 tannin smoothing cream 100 ml\u003c\/li\u003e\n\u003cli\u003e1 clarifying shampoo 100 ml\u003c\/li\u003e\n\u003cli\u003e1 post-smoothing shampoo 100 ml\u003c\/li\u003e\n\u003cli\u003e1 post-smoothing mask 100 ml\u003c\/li\u003e\n\u003cli\u003eSuitable for unruly, thick or sensitized hair\u003c\/li\u003e\n\u003cli\u003eComplete routine to prolong the smooth and shiny effect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eThe Beautélive tannin smoothing kit: a complete straightening ritual for silky hair\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe Beautélive Tannin Smoothing Kit has been designed to accompany each stage of hair straightening with efficiency and gentleness. The clarifying shampoo prepares the hair fiber before applying the tannin cream, known to help discipline the hair while providing suppleness and shine. After straightening, the shampoo and post-smoothing mask prolong the results and help nourish the lengths on a daily basis. Thanks to its practical format of 100 ml per product, this kit is ideal for discovering tannin straightening or for maintaining smooth and elegant hair at home.\u003c\/p\u003e\u003cp\u003eAlso find all your beauty essentials in our “ \u003ca href=\"\/en\/collections\/shampoing-soin-coiffant\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eShampoo, care, styling \u003c\/strong\u003e\u003c\/a\u003e» to complete your hair routine.\u003c\/p\u003e\u003cp data-pasted=\"true\"\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eIt is essential to wait 48 hours before shampooing after straightening.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eThe duration of straightening is between 10 and 12 weeks using suitable sulfate-free shampoos and treatments.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Tannin smoothing kit 340ml","offer_id":49094291915046,"sku":"062000100001","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/kit-lissage-au-tanin_062000100001_1_1779190869_e8cd1c21-1d42-4f42-b2b0-5d0aa306f02b.jpg?v=1780695488"},{"product_id":"x-tenso-moisturist-250ml-new-ref-40331551-91-1631","title":"High cosmetic smoothing cream","description":"\u003cp\u003eGive your clients the hair they've always dreamed of with L'Oréal Professionnel's X-TENSO MOISTURIST permanent straightening!\u003c\/p\u003e\u003cp\u003eIn addition to providing a smoothing effect for a minimum of eight weeks, this technical product will also provide a cosmetic action to the hair. Thanks to the Nutri Cationic Technology enriched with emollients and softening waxes, the hair fiber is preserved and deeply nourished. \u003c\/p\u003e\u003cp\u003eYou will find X-TENSO straightening in different variations depending on your client's hair type:\u003c\/p\u003e\u003cp\u003e- Natural: healthy, slightly wavy or unruly\u003c\/p\u003e\u003cp\u003e- Sensitized: weakened and\/or colored, curly or frizzy hair\u003c\/p\u003e\u003cp\u003e- Resistant Natural: voluminous, uncolored and healthy\u003c\/p\u003e\u003cp\u003eThe hair is supple, disciplined and easier to style! It also gains shine and benefits from a smooth and silky surface.\u003c\/p\u003e\u003cp\u003eDepending on the desired result and effect, adjust the application time of the straightening cream:\u003c\/p\u003e\u003cp\u003e- To reduce volume and control curls: 1h30\u003c\/p\u003e\u003cp\u003e- For a smooth and natural Brazilian straightening with reduced volume: between 2h and 3h\u003c\/p\u003e\u003cp\u003e- For an ultra-straight Japanese straightening: between 4h and 5h\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Naturals","offer_id":49094292046118,"sku":"062000300004NATUREL","price":67.9,"currency_code":"EUR","in_stock":true},{"title":"Resistors","offer_id":49094292078886,"sku":"062000300004RESISTAN","price":67.9,"currency_code":"EUR","in_stock":true},{"title":"Aware","offer_id":49094292111654,"sku":"062000300004SENSIBIL","price":67.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/lissage-x-tenso-moisturist-250-ml-l-oreal-professionnel_062000300004GROUPE_1_1776403628.jpg?v=1776422515"},{"product_id":"defrisant-straight-creatine-200ml-2018","title":"Straight Creatine Smoothing Cream","description":"\u003cp\u003eFor a successful straightening!\u003c\/p\u003e\u003cp\u003eWella's straightening cream is specially designed for hair professionals. It provides your clients with smooth, beautiful, and silky hair. Without heat, you can say goodbye to heating products that can damage the hair fiber.\u003c\/p\u003e\u003cp\u003eThis relaxer contains a Creatine + complex that makes hair easier to style effortlessly. Highly moisturizing, this complex makes straightening easier.\u003cbr\u003eThe straightening lasts a long time, and the hair is soft and manageable every day.\u003c\/p\u003e\u003cp\u003eWe offer 2 types of straightening cream:\u003cbr\u003e- C: for colored and sensitized hair\u003cbr\u003e- N: for normal and resistant hair\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Normal hair","offer_id":53379485565314,"sku":"062007000005N\/R","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/defrisant-straight-creatine-wella-200ml_062007000005n_1_1709843626.jpg?v=1782596233"},{"product_id":"fixateur-de-lissage-neutralizer-creatine","title":"Neutralizer Creatine Straightening Fixer","description":"\u003cp\u003ePerfect straightening!\u003c\/p\u003e\u003cp\u003eWella's Creatine Straight Fixer is essential when you want to straighten your hair. This fixer is designed to be mixed with Straight smoothing cream (H, No, or C) depending on your hair. The goal? To achieve smooth, silky hair for a long time. \u003c\/p\u003e\u003cp\u003eWith this product, frizz is reduced, and hair becomes smooth and shiny. This straightening product contains numerous highly moisturizing agents that smooth the hair and improve hair quality.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Fixateur de lissage Neutralizer Creatine 1000ml","offer_id":49094292439334,"sku":"062007000006","price":26.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/fixateur-straight-creatine-1l_1711820055.jpg?v=1750282625"},{"product_id":"creme-de-lissage-au-tanin-ndeg2","title":"Smoothing cream with tannin n°2","description":"\u003cp\u003eTannin No. 2 Smoothing Cream from the Beautélive brand is an essential step in the straightening ritual, designed to transform the hair fiber and provide visibly smoother, softer and more disciplined hair from the first use.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Beautélive tannin smoothing cream\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003eStep #2 of the tannin smoothing protocol\u003c\/li\u003e\n\u003cli\u003eLong-lasting anti-frizz action for a silky finish\u003c\/li\u003e\n\u003cli\u003eBrings flexibility, strength and vitality to the hair fiber\u003c\/li\u003e\n\u003cli\u003eFormula enriched with tannin for deep care\u003c\/li\u003e\n\u003cli\u003eGenerous 400 ml format suitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eBeautélive tannin smoothing cream: a professional treatment for disciplined and radiant hair\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong data-pasted=\"true\"\u003eTannin smoothing cream n°2 Beautélive\u003c\/strong\u003e is part of a hair care protocol designed to obtain a smooth and controlled result while respecting the nature of the hair. Thanks to its formula enriched with tannin, it acts at the heart of the fiber to gradually strengthen and smooth it. Its application, often carried out carefully in a professional setting, visibly reduces frizz and improves the overall texture of the hair. The result is softer, more resilient and visibly healthier hair, with a silky touch and a natural finish, without a stiff effect.\u003c\/p\u003e\u003cp\u003eDiscover a complete routine in our category \u003ca href=\"\/en\/collections\/shampoing-soin-coiffant\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong data-pasted=\"true\"\u003eShampoo, care, styling\u003c\/strong\u003e\u003c\/a\u003e to enhance your hair every day.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Smoothing cream with tannin n°2 400ml","offer_id":49094294667558,"sku":"063000100001","price":138.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/cre_CC_80me-de-lissage-au-tanin-n_C2_B02_063000100001_1_1779190879.jpg?v=1779226625"},{"product_id":"kit-lissage-bresilien-coco-4-etapes","title":"Brazilian Keratin Straightening Kit Coconut 4 Steps","description":"\u003cp\u003eDiscover the Coco Brazilian Smoothing Kit from the Beautélive brand, a complete routine designed to discipline the hair, reduce frizz and provide lasting shine while respecting the hair fiber.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of the Brazilian coconut smoothing kit from Beautélive\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003e1 Brazilian coconut smoothing cream (100 ml)\u003c\/li\u003e\n\u003cli\u003e1 clarifying shampoo (100 ml)\u003c\/li\u003e\n\u003cli\u003e1 post-smoothing shampoo (100 ml)\u003c\/li\u003e\n\u003cli\u003e1 post-smoothing mask (100 ml)\u003c\/li\u003e\n\u003cli\u003eComplete routine for preparation, straightening and maintenance\u003c\/li\u003e\n\u003cli\u003eSuitable for hair lacking discipline or shine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eThe Brazilian coconut smoothing kit from Beautélive: a complete care ritual for controlled straightening\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThis Brazilian coconut straightening kit is part of a hair care approach inspired by professional techniques used in salons. Each step has been designed to prepare the fiber, optimize the penetration of the treatment and prolong the effects of straightening. The smoothing cream acts in depth while the shampoos and post-smoothing mask prolong softness and shine every day. Ideal for women looking for a careful result at home, it combines efficiency, sensoriality and quality of execution.\u003c\/p\u003e\u003cp\u003eWhy we like this product: it saves time in the morning, disciplines hair effortlessly and provides softer, smoother and luminous hair from the first uses.\u003c\/p\u003e\u003cp data-pasted=\"true\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003eFor perfect straightening, it is essential to wait 48 hours before washing your hair.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eStraightening lasts 10 to 12 weeks if the maintenance products are specific to straightening, therefore sulfate-free.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eTo discover in our category\u003c\/span\u003e\u003cspan style=\"color: #000000;\"\u003e\u003ca href=\"\/en\/collections\/shampoing-soin-coiffant\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e \u003cstrong data-pasted=\"true\"\u003eShampoo, care, styling\u003c\/strong\u003e,\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"color: #000000;\"\u003e to complete your hair routine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Brazilian Coconut Smoothing Kit 4 Steps","offer_id":49094294733094,"sku":"063000100002","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/kit-lissage-bre_CC_81silien-coco-4-etapes_063000100002_1_1779190864.jpg?v=1780436162"},{"product_id":"creme-de-lissage-bresilien-coco-ndeg2","title":"Brazilian Smoothing Cream Coco N°2","description":"\u003cp\u003eGive your hair a lasting transformation with the Brazilian Coco N°2 Smoothing Cream from Beautélive. 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Its creamy texture envelops the hair fiber to permanently smooth the hair while preserving its natural beauty. Thanks to the combined action of coconut oil and keratin, hair regains a silky feel, better resistance and a visibly healthier appearance. This treatment is perfect for women looking for disciplined, elegant hair that is easy to style on a daily basis. Its generous 400 ml format allows practical and economical use, ideal for maintaining professional results at home.\u003c\/p\u003e\u003cp\u003eAlso discover our selection of products in the category \u003ca href=\"\/en\/collections\/shampoing-soin-coiffant\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong data-pasted=\"true\"\u003eShampoo, care, styling\u003c\/strong\u003e \u003c\/a\u003eto complete your hair routine and prolong the effects of straightening.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Brazilian Coconut Smoothing Cream No. 2 400ml","offer_id":49094294864166,"sku":"063000100003","price":138.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/cre_CC_80me-de-lissage-bre_CC_81silien-coco-n_C2_B02_063000100003_1_1779190873.jpg?v=1779226623"},{"product_id":"shampoing-clarifiant-ndeg1","title":"Clarifying shampoo #1","description":"\u003cp\u003eBeautélive No. 1 Clarifying Shampoo is the essential first step in the Beautélive straightening ritual, designed to deeply cleanse and prepare hair.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Beautélive Clarifying Shampoo\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003eShampoo without sulfates, respectful of the hair fiber\u003c\/li\u003e\n\u003cli\u003eStep No. 1 of the Beautélive smoothing treatment\u003c\/li\u003e\n\u003cli\u003eDeep cleaning of residues, impurities and excess products\u003c\/li\u003e\n\u003cli\u003eOpens the hair scales to optimize care\u003c\/li\u003e\n\u003cli\u003eGenerous format 400 ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eBeautélive Clarifying Shampoo: for hair perfectly ready for straightening\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eBeautélive No. 1 Clarifying Shampoo is specially formulated to provide deep cleansing while preparing the hair fiber to receive a straightening treatment. 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Used with precision, it reflects true professional know-how, designed for those seeking efficiency, quality and performance in their hair routine.\u003c\/p\u003e\u003cp\u003eAlso find our entire selection in the category \u003cstrong data-pasted=\"true\"\u003e« \u003c\/strong\u003e\u003ca href=\"\/en\/collections\/shampoing-soin-coiffant\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong data-pasted=\"true\"\u003eShampoo, care, styling \u003c\/strong\u003e\u003c\/a\u003e\u003cstrong data-pasted=\"true\"\u003e»\u003c\/strong\u003e to complete your hair beauty routine.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis clarifying shampoo from the Beautélive brand has been specially designed for tannin smoothing. Formulated without sulfate, it will prepare the hair before applying straightening, cleaning the hair of any impurities and residue.\u003c\/p\u003e\u003cp\u003eYou must first shampoo on wet hair, massaging it lightly. Rinse well, then repeat the operation a second time, but leave it on for a few minutes this time, then rinse.\u003c\/p\u003e\u003cp\u003ePlease note, you should only use this shampoo before straightening, it is not a maintenance shampoo. Once the smoothing is done, put it aside!!\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Clarifying Shampoo #1 400ml","offer_id":49094301778214,"sku":"071000100100","price":20.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/shampoing-clarifiant-n_C2_B01_071000100100_1_1779190850.jpg?v=1779226625"},{"product_id":"shampoing-post-lissage-ndeg3","title":"No. 3 Post-Smoothing Shampoo","description":"\u003cp\u003eThe \u003cstrong data-pasted=\"true\"\u003ePost-smoothing shampoo n°3 Beautélive\u003c\/strong\u003e is specially formulated to prolong the effects of straightening while taking care of the hair fiber. Its sulfate-free formula hydrates the hair, helps preserve its softness and facilitates daily styling.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Beautélive Post-smoothing Shampoo\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003eSulfate-free formula suitable for straightened hair\u003c\/li\u003e\n\u003cli\u003eMoisturizes and sustainably maintains straightening\u003c\/li\u003e\n\u003cli\u003ePreserves the suppleness and shine of the hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses without damaging the hair fiber\u003c\/li\u003e\n\u003cli\u003eIdeal for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eBeautélive Post-Smoothing Shampoo: a care ritual to prolong your perfect straightening\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eBeautélive Post-Smoothing Shampoo No. 3 perfectly accompanies hair that has undergone straightening, providing softness, hydration and protection. 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To achieve this result, the brand integrated the following elements:\u003c\/p\u003e \u003cp\u003e- Keratin, naturally present in the hair, provides elasticity and deep revitalization\u003c\/p\u003e \u003cp\u003e- Collagen, rich in amino acids, strengthens the hair fiber from the inside\u003c\/p\u003e \u003cp\u003e- Jojoba oil helps soften the material and tames frizz\u003c\/p\u003e \u003cp\u003e- Wheat germ oil, thanks to the vitamins it contains, brings vitality and hydration to the hair.\u003c\/p\u003e","brand":"Kerathérapy","offers":[{"title":"300ml","offer_id":49094391628070,"sku":"072022500002","price":23.1,"currency_code":"EUR","in_stock":true},{"title":"946ml","offer_id":49094391660838,"sku":"072022500004","price":53.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/conditioner-moisture-keratherapy_groupe_1_1721389735.jpg?v=1725359747"},{"product_id":"creme-lissante-keratine-infused","title":"Keratin Infused Style \u0026 Finish Collection Smoothing Cream","description":"\u003cp\u003eWe all know that blow-drying doesn't do your hair any good, but what would you do if, on the contrary, your hair dryer would give your dull hair shine every day?\u003c\/p\u003e \u003cp\u003eThanks to this smoothing cream and the heat of your hair dryer it is a keratin treatment for you to have at hand and usable daily.\u003c\/p\u003e \u003cp\u003eEnriched with amino acids and pure keratin, your hair will be immediately hydrated and shiny!\u003c\/p\u003e","brand":"Kerathérapy","offers":[{"title":"Keratin-infused smoothing cream Style \u0026 Finish Collection 200ml","offer_id":49094392217894,"sku":"072022500010","price":27.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/creme-lissante-infused-200ml-keratherapy_072022500010_1_1711820070.jpg?v=1750282846"},{"product_id":"spray-soin-rapid-rescue","title":"Rapid Rescue care spray","description":"\u003cp\u003eYou will love this hair spray which will give you dream hair!\u003c\/p\u003e \u003cp\u003eCombining Kerabond technology, combined with natural macadamia oil, keratin and antioxidants, this spray will instantly transform your hair to make it shiny and smooth\u003c\/p\u003e \u003cp\u003eIt will also protect your hair from external aggressions and the sun!\u003c\/p\u003e","brand":"Kerathérapy","offers":[{"title":"Rapid Rescue care spray 125ml","offer_id":49094392447270,"sku":"072022500013","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/rapid-rescue-infused-125ml-keratherapy_072022500013_1_1711820070.jpg?v=1750282861"},{"product_id":"lissage-keratin-pure-renewal","title":"Keratin Pure Renewal+ Smoothing","description":"\u003cp\u003ePURE RENEWAL PLUS + is a formaldehyde-free keratin smoothing treatment from the Keratherapy range. 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