{"title":"Sweet Professional","description":"\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eSweet Professionnel\u003c\/strong\u003e has been revolutionizing the beauty industry since 2011! Much more than just a cosmetics brand, Sweet embodies the opportunity to pursue your dreams in the professional world of hairdressing and aesthetics.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eFounded by the visionary entrepreneur Paulo Kazaks, this Brazilian brand quickly established itself as an international benchmark thanks to its innovative and distinctive approach to the cosmetic market.\u003c\/p\u003e\n\u003ch2 class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eWhy choose Sweet Professional?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eConstant innovation\u003c\/strong\u003e: Products that push the boundaries of beauty\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eProfessional quality\u003c\/strong\u003e: Designed specifically for expert hairdressers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eGlobal presence\u003c\/strong\u003e: Already adopted in over 70 countries on 5 continents\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eUnique experience\u003c\/strong\u003e: Formulas that transform every treatment into an exceptional moment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBrand products\u003c\/h2\u003e\n\u003cp\u003eYou will find products from The First range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(247, 110, 112);\"\u003e\u003cspan style=\"color: rgb(247, 110, 112);\"\u003e\u003ca href=\"\/en\/products\/shampoing-home-care-the-first-063069600003\" target=\"_blank\" title=\"Shampoing Home Care THE FIRST 230ml - Sweet Professional\" style=\"color: rgb(247, 110, 112);\" rel=\"noopener\"\u003eHome Care Shampoo\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(247, 110, 112);\"\u003e\u003cspan style=\"color: rgb(247, 110, 112);\"\u003e\u003ca href=\"\/en\/products\/shampoing-lissant-the-first-063069600001\" target=\"_blank\" title=\"Shampoing Lissant THE FIRST 500ml - Sweet Professional\" style=\"color: rgb(247, 110, 112);\" rel=\"noopener\"\u003eSmoothing Shampoo\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(247, 110, 112);\"\u003e\u003ca href=\"\/en\/products\/conditioner-home-care-the-first-063069600004\" target=\"_blank\" title=\"Conditioner Home Care THE FIRST 230ml - Sweet Professional\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(247, 110, 112);\"\u003eHome Care Conditioner\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(247, 110, 112);\"\u003e\u003ca href=\"\/en\/products\/masque-ultra-conditioner-the-first-home-care-063069600005\" title=\"Masque Ultra Conditioner THE FIRST Home Care 200ml - Sweet Professional\"\u003e\u003cspan style=\"color: rgb(247, 110, 112);\"\u003eUltra Conditioner Mask\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"shampoing-lissant-the-first-063069600001","title":"THE FIRST Smoothing Shampoo","description":"\u003cp\u003eRevolutionize your straightening services with THE FIRST 3.0 from Sweet Professionnel! This professional straightening shampoo delivers spectacular results in record time, thanks to its unique formula based on 5 acids. Ideal for hair salons.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of THE FIRST Shampoo from Sweet\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative technology:\u003c\/strong\u003e unique blend of 5 acids for deep straightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-acting:\u003c\/strong\u003e express straightening for significant time saving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormaldehyde-free:\u003c\/strong\u003e gentle formula that respects the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting results:\u003c\/strong\u003e straightening that lasts up to 4 months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility:\u003c\/strong\u003e adapts to all hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional:\u003c\/strong\u003e designed for hairdressers, ideal for salons.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eTHE FIRST 3.0: the express straightening that revolutionizes hairstyling\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eDiscover THE FIRST 3.0, the fastest straightening shampoo in the world! Thanks to its patented formula, it allows you to obtain smooth, shiny, and disciplined hair in record time. This revolutionary product has become an essential ally for hairdressers worldwide.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eAdvantages of THE FIRST shampoo\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime and profitability gain:\u003c\/strong\u003e optimization of working time in the salon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomized results:\u003c\/strong\u003e adaptable to all hair types and lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy hair:\u003c\/strong\u003e moisturizing formula that respects the hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural look:\u003c\/strong\u003e smooth and shiny effect without a stiff feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEase of use:\u003c\/strong\u003e simple and quick application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cstrong\u003eHow does it work?\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eTHE FIRST 3.0 acts deeply on the internal structure of the hair thanks to a unique blend of 5 acids: salicylic, alpha-lipoic, glycolic, lactic, and hyaluronic. Under the action of heat, these acids create chemical bonds that modify the shape of the hair, making it smooth and disciplined.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eThe benefits of the 5 acids\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-lipoic acid:\u003c\/strong\u003e stimulates the immune system and acts deeply on the hair structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic acid:\u003c\/strong\u003e prevents fungal and bacterial contamination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic acid:\u003c\/strong\u003e improves the penetration of other active ingredients and increases absorption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid:\u003c\/strong\u003e preserves elasticity and fills in hair gaps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactic acid:\u003c\/strong\u003e softens the hair fiber and restores its strength and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eWhy choose THE FIRST 3.0 shampoo?\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessionalism:\u003c\/strong\u003e a product designed for demanding hairdressers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional results:\u003c\/strong\u003e smooth and shiny hair in record time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative formula:\u003c\/strong\u003e a unique blend of acids for maximum effectiveness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair respect:\u003c\/strong\u003e a gentle and moisturizing formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfitability:\u003c\/strong\u003e a product that will save you time and money.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cstrong\u003eTHE FIRST 3.0: the choice of professionals\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eAdopt THE FIRST 3.0 and offer your clients quality, fast, and long-lasting straightening services. This revolutionary product is the result of many years of research and development.\u003c\/p\u003e\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"Sweet Professional","offers":[{"title":"THE FIRST Smoothing Shampoo 500ml","offer_id":54883933127042,"sku":"063069600001","price":288.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/THE-FIRST-SHAMPOO-3.0-500ML_063069600001_1_1734598436.jpg?v=1747690551"},{"product_id":"masque-ultra-conditioner-the-first-home-care-063069600005","title":"Ultra Conditioner Mask THE FIRST Home Care","description":"\u003cp\u003eTreat your straightened hair to intense repairing treatment with The First Ultra Conditioner mask. Formulated for treated hair, it repairs in depth, reduces frizz and prolongs the shine of your straightening.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of THE FIRST mask\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense repair:\u003c\/strong\u003e repairs cuticles and hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-frizz:\u003c\/strong\u003e tames frizz and smoothes hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProlongs straightening:\u003c\/strong\u003e maintains professional results for longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense hydration:\u003c\/strong\u003e deeply nourishes for soft and shiny hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakes detangling easier:\u003c\/strong\u003e for silky, manageable hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eTHE FIRST mask: expert treatment for straightened hair\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe Ultra The First mask is a true restorative treatment designed for hair subjected to thermal treatments. Its formula rich in plant proteins, amino acids and N-Dhuance penetrates the heart of the hair fiber to repair damage and strengthen the hair structure.\u003c\/p\u003e\u003cp\u003eThis mask acts as a real protective shield against external aggressions. It intensely hydrates the hair, protects it from dehydration and makes it more resistant. Thanks to The First, your hair regains its strength, shine and vitality.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eWhy choose THE FIRST mask?\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eBecause you want to give your straightened hair professional care for in-depth repair. Because you are looking for a nourishing and repairing mask for soft and shiny hair. Because you want to extend the life of your straightening and regain healthy, strong hair.\u003c\/p\u003e\u003cp\u003eIn our category \u003ca href=\"\/en\/collections\/shampoing-soin-coiffant\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eSHAMPOO, CARE, STYLING\u003c\/strong\u003e\u003c\/a\u003e, you will find all the products to maintain your hair.\u003c\/p\u003e","brand":"Sweet Professional","offers":[{"title":"THE FIRST Home Care Ultra Conditioner Mask 200ml","offer_id":55018562093442,"sku":"063069600005","price":47.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/THE-FIRST-ULTRA-CONDITIONER-MASK-HOME-CARE-200ML_063069600005_1_1735828219.jpg?v=1747690537"},{"product_id":"shampoing-deep-clean-touch-silk-etape-1-063069600006","title":"Deep Clean Shampoo Step 1 2.0","description":"\u003cp\u003e\u003cstrong id=\"isPasted\"\u003eThe fundamental first step\u003c\/strong\u003e of the Sweet Professional protocol, this preparatory shampoo guarantees a perfect base to optimize the effectiveness of subsequent treatments. Its purifying formula is suitable for all hair types, even the most sensitive.\u003c\/p\u003e\u003ch2 id=\"isPasted\"\u003e\u003cstrong\u003eActive ingredients:\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Laureth Sulfate \u0026amp; Cocamidopropyl Betaine\u003c\/strong\u003e: Gentle and effective cleansing system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e: Refreshing and stimulating effect on the scalp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA\u003c\/strong\u003e: Natural humectant that maintains moisture balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5): Protects and strengthens the hair fiber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e: Moisturizes and softens hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant extracts and rosemary\u003c\/strong\u003e: Purify and tone the scalp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePropolis\u003c\/strong\u003e: Natural antibacterial and protective action\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sweet Professional","offers":[{"title":"Deep Clean Shampoo Step 1 2.0 500ml","offer_id":55385643254146,"sku":"063069600006","price":44.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/SHAMPOING-DEEP-CLEAN-1-2.0-500ML_063069600006_1_1740411283.jpg?v=1752057273"},{"product_id":"touch-of-silk-3-generation-2-063069600007","title":"Touch Of Silk Mask step 3 2.2","description":"\u003cp\u003e\u003cspan style=\"color: rgb(29, 28, 29); font-family: Slack-Lato, Slack-Fractions, appleLogo, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: common-ligatures; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\" id=\"isPasted\"\u003eThe \u003c\/span\u003e\u003cb style=\"box-sizing: inherit; font-weight: 700; color: rgb(29, 28, 29); font-family: Slack-Lato, Slack-Fractions, appleLogo, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: common-ligatures; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eTouch of Silk\u003c\/b\u003e\u003cspan style=\"color: rgb(29, 28, 29); font-family: Slack-Lato, Slack-Fractions, appleLogo, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: common-ligatures; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e treatment is a professional, ultra-nourishing hair mask designed to reconstruct, smooth, and enhance hair fibers. Enriched with hydrolyzed silk proteins, vegetable oils, and natural plant extracts, it provides deep hydration while regulating the hair's pH.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch2 style=\"box-sizing: inherit; color: rgb(29, 28, 29); font-family: Slack-Lato, Slack-Fractions, appleLogo, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: common-ligatures; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" id=\"isPasted\"\u003e\u003cb style=\"box-sizing: inherit; font-weight: 700;\"\u003eKey Features:\u003c\/b\u003e\u003c\/h2\u003e\u003cul style=\"box-sizing: inherit; margin: 0px 0px 0px 20px; padding: 0px; list-style-type: none; margin-inline-start: 0px; padding-inline-start: 0px; color: rgb(29, 28, 29); font-family: Slack-Lato, Slack-Fractions, appleLogo, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: common-ligatures; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cli style=\"box-sizing: inherit; margin-inline-start: 28px; margin-bottom: 0px;\"\u003e\n\u003cb style=\"box-sizing: inherit; font-weight: 700;\"\u003eIntense Nourishment \u0026amp; Hydration\u003c\/b\u003e: nourishes dry or damaged hair, restoring softness and shine.\u003c\/li\u003e\n\u003cli style=\"box-sizing: inherit; margin-inline-start: 28px; margin-bottom: 0px;\"\u003e\n\u003cb style=\"box-sizing: inherit; font-weight: 700;\"\u003eVolume Reduction \u0026amp; Anti-frizz\u003c\/b\u003e: helps tame hair fibers for a lasting, gentle smoothing effect.\u003c\/li\u003e\n\u003cli style=\"box-sizing: inherit; margin-inline-start: 28px; margin-bottom: 0px;\"\u003e\n\u003cb style=\"box-sizing: inherit; font-weight: 700;\"\u003eProtection \u0026amp; Reconstruction\u003c\/b\u003e: keratin protects against breakage and helps repair hair from within.\u003c\/li\u003e\n\u003cli style=\"box-sizing: inherit; margin-inline-start: 28px; margin-bottom: 0px;\"\u003e\n\u003cb style=\"box-sizing: inherit; font-weight: 700;\"\u003eSulfate, Paraben, and Formaldehyde-free\u003c\/b\u003e – a formula that respects your hair's natural keratin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sweet Professional","offers":[{"title":"Touch Of Silk Mask step 3 2.2 250ml","offer_id":55385643450754,"sku":"063069600007","price":59.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/TOUCH-OF-SILK-3-2.0-500ML_063069600007_1_1740411351.jpg?v=1752057273"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/marque_sweet_professional.png?v=1751963545","url":"https:\/\/gouiron-beaute.shop\/en\/collections\/sweet-professional.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}