{"title":"Pause optimizer and activator","description":"\u003cp\u003eOptimizers and activators are ideal products for colored hair. You can indeed use and apply them to \u003ca href=\"\/en\/collections\/coloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ecolored hair\u003c\/strong\u003e\u003c\/a\u003e. The goal? To restore the pH of the scalp and hair. The color is thus more vibrant and the hair healthy.\u003c\/p\u003e\u003cp\u003eThese products help to clean without altering the color. The results are therefore guaranteed and your clients will be delighted.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eProtecting the hair\u003c\/h3\u003e\u003cp\u003ePermanent coloring or \u003ca href=\"\/en\/collections\/decoloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003elightening\u003c\/strong\u003e\u003c\/a\u003e, for example, can significantly damage the hair. The hair is then weakened. To avoid this, you must choose suitable products. All of the products below have been carefully selected. They act as a shield to prepare the hair for the chemical treatment it will undergo.\u003c\/p\u003e\u003cp\u003eFor this, opt for an activator or a processing optimizer. The end result is magnificent. The hair fiber is thus strengthened and protected. The hair itself is deeply nourished and the hair is sublimated. Your clients' hair will look healthier.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003ePreparing your hair for coloring\u003c\/h3\u003e\u003cp\u003eTo prepare the hair for coloring, it is advisable to use this type of lotion that eliminates excess and residues of oxidation product after a \u003ca href=\"\/en\/collections\/decoloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ebleaching\u003c\/strong\u003e\u003c\/a\u003e, for example. The hair fiber is thus stronger.\u003c\/p\u003e\u003cp\u003eOf course, you must apply one of these coloring products before a \u003ca href=\"\/en\/collections\/permanente-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eperm\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eSo don't hesitate and opt for a processing activator or an optimizer in your hair salon or during your home services!\u003c\/p\u003e","products":[{"product_id":"traitement-pre-coloration","title":"ColorMotion+ Pre-Color Treatment","description":"\u003cp\u003eWella's Colormotion pre-coloring treatment is an intensive product that protects and strengthens hair fiber before coloring.\u003c\/p\u003e\u003cp\u003eThis pre-treatment balances hair porosity, thus facilitating the penetration of color pigments, which guarantees a more homogeneous and intense result. This pre-coloring treatment is suitable for all hair types, even dry or damaged hair.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"ColorMotion+ Pre-Color Treatment 185ml","offer_id":49094286836006,"sku":"056007000001","price":44.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/traitement-colormotion-pre-color_056007000001_1711820055.jpg?v=1750282611"},{"product_id":"pre-traitement-1","title":"Metal Detox Pre-Treatment","description":"\u003cp\u003eAll hairdressers have experienced situations where, despite the correct application of coloring or bleaching, the result is not optimal. This could be an uneven color, highlights that are too warm, or even hair breakage, even though you were careful with the products used and the processing time. To address these problems, L'Oréal Professionnel offers its \u003cstrong\u003eMETAL DETOX\u003c\/strong\u003e range. Indeed, research has concluded that these problems are due to an excess presence of metal, such as copper for example, inside the hair. The concentration of metal in the hair can vary depending on water quality and hair porosity.\u003c\/p\u003e\u003cp\u003eThis range will neutralize this metal. It consists of 3 products to be used at the backwash, and 2 products for at-home maintenance. We present the \u003cstrong\u003eSpray\u003c\/strong\u003e from this Metal Detox range.\u003c\/p\u003e\u003ch3\u003eHow the Metal Detox Spray Works\u003c\/h3\u003e\u003cp\u003eThis spray is to be used before applying color or bleach (for highlights or balayage, for example). Apply it to dry hair, spraying it section by section over the entire head and waiting for the product to dry, approximately 10 minutes. \u003c\/p\u003e\u003cp\u003eGlycoamine molecules will envelop the metal present in the hair to neutralize it. Once the product is thoroughly dry, you can begin to apply the color or bleach.\u003c\/p\u003e\u003ch3\u003eThe Results\u003c\/h3\u003e\u003cp\u003eThanks to this Metal Detox spray, metals will be neutralized from the hair. The color will be 100% controlled, without irregularities, highlights will no longer have that undesirable warm tone, and above all, you will have -87% less risk of breakage!\u003c\/p\u003e\u003cp\u003eAfter rinsing your color or highlights, you can move on to the shampoo and mask from the Metal Detox range, which will detoxify the hair and protect it from future metal particles that might accumulate inside your hair.\u003c\/p\u003e\u003cp\u003eThanks to this spray and the Metal Detox range, you will achieve technical results that match your expectations and significantly reduce breakage!\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Metal Detox Pre-Treatment 500ml","offer_id":49094341067046,"sku":"072000300203","price":103.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/pre-traitement-serie-expert-metal-detox-500ml-loreal_072000300203_1_1711820056.jpg?v=1747690670"},{"product_id":"equalize-creme-anti-porosite","title":"Equalize Anti-Porosity Cream","description":"\u003cp\u003eYou want a product that protects the hair during coloring and helps the color take in evenly. The Equalize from Subtil is made for this. \u003c\/p\u003e \u003cp\u003eThis is a porosity equalizer to put with a technique. The hair will be strengthened and nourished. Thanks to Equalize, the bleaching or coloring product will be spread better and more evenly over the entire hair.\u003c\/p\u003e \u003cp\u003eIt is formulated from essential fatty acids, and is paraben and silicone free. The hair will have suppleness and shine that you would not have obtained without using this product.\u003c\/p\u003e \u003cp\u003eYou can use this product on dry hair just before coloring or bleaching. And you can use it on damp hair just before perming or straightening.\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Equalize Anti-Porosity Cream 150ml","offer_id":49094345556262,"sku":"072000400089","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/equalize_072000400089_1_1711820058.jpg?v=1750282756"},{"product_id":"phase-ndeg1-reconstructrice-et-protectrice","title":"Phase N°1 Reconstructive and Protective Reflex","description":"\u003cp\u003eDiscover your brand new hair ritual now: Beautélive's REFLEX optimizer treatment, a restructuring additive formulated to optimize hairdressing services.\u003c\/p\u003e\u003cp\u003eThe REFLEX process consists of two complementary steps, including \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePHASE N°1, a reconstructive and protective complex\u003c\/strong\u003e\u003c\/span\u003e in a 500ml format.\u003c\/p\u003e\u003cp\u003eThis phase comes in the form of a hair liquid to be mixed directly with the treatment performed (coloring, perming or bleaching). Its main action is to reconstruct broken chemical bonds and thus prevent breakage. It can also be used as an intense treatment for very damaged hair thanks to its restructuring and protective action that will deeply repair the hair.\u003c\/p\u003e\u003cp\u003eThanks to this combination of active ingredients, hair is optimally protected during the technical service, while being intensely cared for, resulting in supple and strengthened hair.\u003c\/p\u003e\u003cp\u003eOffer your clients a brand new ritual to integrate into the services performed, without worrying about potential damage to their hair. REFLEX optimizer treatments will indeed guarantee reliable and instant results on their hair, while preserving its beauty and respecting its natural structure.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Phase N°1 Reconstructive and Protective Reflex 500ml","offer_id":49094411714854,"sku":"072039600001","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/reflex-beautelive-phase-1-complexe-reconstructeur-renforcateur-500-ml_072039600001_1_1711820058.jpg?v=1747690817"},{"product_id":"phase-ndeg2-soin-fixateur-et-amplificateur","title":"Phase N°2 Reflex Fixative and Amplifying Treatment","description":"\u003cp\u003eDon't be afraid to sensitize or damage your clients' hair during technical services such as bleaching or lightening, and quickly discover Beautélive's REFLEX optimiser treatment!\u003c\/p\u003e\u003cp\u003eAfter incorporating PHASE N°1 into your preparation to protect and strengthen hair bonds during the styling service, you can now use PHASE N°2.\u003c\/p\u003e\u003cp\u003eThis intense, fixing treatment is applied at the shampoo basin after rinsing the hair. It complements and consolidates the benefits of the first phase, while providing deep moisturizing and nourishing action. Hair bonds are thus strengthened, for hair fortified from within and more supple and shiny on the outside.\u003c\/p\u003e\u003cp\u003eBeautélive's REFLEX optimiser treatments are an excellent way to preserve your client's hair without compromising on the final result!\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Phase No. 2 Reflex Fixer and Enhancer Treatment 500ml","offer_id":49094411813158,"sku":"072039600002","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/reflex-beautelive-phase-2-soin-fixateur-amplificateur-500-ml_072039600002_1_1711820058_ee3255c5-ccd0-41b3-a091-5dae19ee61e6.jpg?v=1747690811"},{"product_id":"additif-protecteur-arkitekt-hair-builder","title":"Arkitekt Hair Builder Protective Additive","description":"\u003cp\u003eHair protected during chemical treatments!\u003c\/p\u003e\u003cp\u003eHair fiber can quickly deteriorate from external aggressions and chemical treatments... Brittle, fine, and split ends are the result of sensitized hair.\u003c\/p\u003e\u003cp\u003eDiscover the protective additive \u003cstrong\u003eArkitekt Hair Builder\u003c\/strong\u003e from the brand \u003cstrong\u003eMounir\u003c\/strong\u003e, a product that repairs and strengthens hair fiber before or during chemical treatments to prevent hair from becoming fragile.\u003c\/p\u003e\u003cp\u003eIt does not contain oil, which means it won't block decolorization. Unlike other Plex products, only one product is needed, whereas other products require 2 or even 3 phases and products.\u003c\/p\u003e\u003cp\u003eFurthermore, Arkitekt can be used as a very powerful treatment. It deeply nourishes and repairs the hair.\u003c\/p\u003e\u003cp\u003eThis product therefore helps retain moisture inside the hair fiber to prevent dehydration and provides additional proteins to restore strength and vigor to the hair.\u003c\/p\u003e","brand":"Mounir","offers":[{"title":"Arkitekt Hair Builder Protective Additive 250ml","offer_id":49094416695590,"sku":"072052000001","price":194.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/architekt-bonder-300ml-mounir_072052000001_1_1711820055.jpg?v=1747690814"},{"product_id":"ampoule-keratine-naturelle-allerga","title":"Allerga Natural Keratin Ampoule","description":"\u003cp\u003eTo protect hair and scalp during perms, bleaching or coloring, you can add an additive to the technical product. This Allerga ampoule will perform this role perfectly.\u003c\/p\u003e\u003cp\u003eIndeed, this ampoule is none other than liquid natural Keratin. You can use it in different ways:\u003c\/p\u003e\u003cp\u003e- as an additive in the product for perms or relaxers. We know that these techniques are very aggressive for the hair, this product will protect the hair while strengthening it. The hair will be more elastic, stronger and shinier.\u003c\/p\u003e\u003cp\u003e- as an additive in colorations or bleaching. This will reduce hair porosity, allowing the color or bleach to be evenly distributed throughout the hair. The scalp will be protected and the hair will be shinier.\u003c\/p\u003e\u003cp\u003e- to be used in a treatment or alone. The action of the treatment will be multiplied tenfold, and used alone on hair or nails, to strengthen them as much as possible.\u003c\/p\u003e\u003cp\u003eAs you can see, this glass ampoule containing a dose will be essential to make hair stronger and shinier.\u003c\/p\u003e","brand":"Carin","offers":[{"title":"Allerga Natural Keratin Ampoule 270ml","offer_id":49094421348646,"sku":"072057900001","price":3.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/ampoule-keratine-naturelle-allerga-7-5ml_072057900001_1_1711820057.jpg?v=1750282880"},{"product_id":"kit-salon-n-1-et-n-2-3x525ml","title":"Salon Kit No. 1 \u0026 No. 2 3x525ml","description":"\u003cp\u003eTo perform techniques such as highlights or bleaching on hair, without damaging it, the miracle will happen using Olapex products, particularly this kit specially designed for hair salons.\u003c\/p\u003e\u003cp\u003eThis kit includes 2 products:\u003c\/p\u003e\u003cp\u003e- 1 bottle of Bond Multiplier (525ml): a product to be incorporated into the technical preparation, coloring or bleaching. This will consolidate the internal bonds of the hair, preventing breakage.\u003c\/p\u003e\u003cp\u003e- 2 bottles of Bond Perfector N.2 (525ml): The second step of the protocol, this product will restore the internal structure of the hair, making it stronger.\u003c\/p\u003e\u003cp\u003eThis kit allows for approximately 40 applications.\u003c\/p\u003e\u003cp\u003eProtect your clients' hair and no longer fear the breakage that bleaching can cause. With this kit, hair will be preserved and restored to its integrity.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Salon Kit N.1 \u0026 N.2 3x525ml 1575ml","offer_id":49094445596966,"sku":"073062200001","price":349.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/073062200001_1711820057.jpg?v=1750282915"},{"product_id":"kit-de-voyage-n-1-et-n-2-3x100ml","title":"Travel Kit No. 1 \u0026 No. 2 3x100ml","description":"\u003cp\u003eKeep hair intact during technical services with this Olaplex travel kit!\u003c\/p\u003e\u003cp\u003eIndeed, this kit includes:\u003c\/p\u003e\u003cp\u003e- 1x 100ml Bond Multiplier, to be mixed with the bleach or color product.\u003c\/p\u003e\u003cp\u003e- 2x 100ml Bond Perfector each, to be used after the technical service, to restore broken bonds inside the hair and strengthen them.\u003c\/p\u003e\u003cp\u003eThanks to these 2 products, hair will retain all its strength, flexibility, and softness. You will no longer be afraid of performing technical services, no longer afraid of damaging hair.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Travel Kit N.1 \u0026 N.2 3x100ml 300ml","offer_id":49094445662502,"sku":"073062200002","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/073062200002_1711820057.jpg?v=1750282914"},{"product_id":"shampoing-pre-technique-pre-tech-071000400098","title":"Pre-Technical Shampoo PRE-TECH","description":"\u003cp\u003ePrepare your hair to perfection with Subtil's PRE-TECH PRE-TECH shampoo, the essential ritual before each coloring, bleaching or perming.\u003c\/p\u003e\u003cp\u003eProperties of Subtil Pre-technical shampoo\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrepares the hair before any technical procedure: coloring, bleaching, perming\u003c\/li\u003e\n\u003cli\u003eGently removes silicone residues for better penetration of dyes\u003c\/li\u003e\n\u003cli\u003eImproves results and increases performance of coloring and bleaching services\u003c\/li\u003e\n\u003cli\u003eCreamy and delicately scented texture for optimal comfort of use\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eProfessional formula signed Subtil, a leading French brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSubtil’s Pre-Technical shampoo: a preparatory gesture that makes all the difference\u003c\/p\u003e\u003cp\u003eWe don't say it enough: achieving beautiful color begins well before applying the dye. This is precisely where Subtil's PRE-TECH PRE-TECH shampoo comes in, designed so that each technical act is a success from the first step.\u003c\/p\u003e\u003cp\u003eIts carefully developed formula acts deeply to eliminate silicone residues often left behind by daily care. This targeted cleansing frees the hair fiber, opens the way for pigments and allows homogeneous and optimal penetration of dyes. Result: a more intense, more uniform and more durable color, which reveals the full potential of the chosen technique.\u003c\/p\u003e\u003cp\u003eBut PRE-TECH doesn’t just perform. Its generous texture, melting into the hair, transforms this preparatory treatment into a real moment of well-being. Its delicate fragrance envelops the ritual with a touch of sweetness, far from the austere rigor of a purely technical product. It is the attention to detail, this requirement in each component of the product, which has distinguished the Subtil house for decades.\u003c\/p\u003e\u003cp\u003eAlso discover all our products \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003ehair coloring\u003c\/strong\u003e\u003c\/a\u003e to complete your beauty routine and enhance your color from A to Z.\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Pre-Technical Shampoo PRE-TECH","offer_id":56537326682498,"sku":"071000400098","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Shampoing-Pre_CC_81-Technique-PRE-TECH_071000400098_1_1775638037.jpg?v=1775684273"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/optimisateur-et-activateur-de-pause.png?v=1775769722","url":"https:\/\/gouiron-beaute.shop\/en\/collections\/pause-optimizer-and-activator.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}