{"title":"Bleaching","description":"\u003cp\u003ePlease note: the bleaching process requires specific expertise. Bleaching products are exclusively reserved for hair professionals.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eThe secrets of this technical service\u003c\/h3\u003e\u003cp\u003eSometimes, \u003ca href=\"\/en\/collections\/coloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003ecoloring\u003c\/strong\u003e\u003c\/a\u003e means hair bleaching! This is particularly true for those who wish to lighten their natural color and thus obtain a lighter shade than their natural hair color, such as the highly sought-after platinum blonde. This lightening process will be easier or more difficult depending on the client's base: a light brown will indeed be easier to lighten than a very dark base like black.\u003c\/p\u003e\u003cp\u003eBleaching acts directly on the natural pigment of the hair to prepare it for a possible coloring.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eHow to bleach hair?\u003c\/h3\u003e\u003cp\u003eWhether it's on the entire head of hair, just a few strands, or to touch up roots, the professional hairdresser must first determine which technique is most suitable for the type of hair they are working with (peeling or stripping). Their experience also allows them to know what results can or cannot be obtained depending on the desired outcome. If the client's hair is damaged, then it will be necessary to limit the damage by applying deep treatments, essential for the good health of the hair fiber.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIncreasingly effective over the years, bleaching or \u003ca href=\"\/en\/collections\/decoloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003elightening\u003c\/strong\u003e\u003c\/a\u003e products for hair are just as effective for bleaching blonde hair as they are for brown to black hair!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOpt for a more or less long processing time depending on the shade you wish to obtain and proceed step by step to avoid over-stressing the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eBleached hair: adopt the right habits\u003c\/h3\u003e\u003cp\u003eTo avoid unsightly reflections that may occur after lightening, it is necessary to apply suitable hair care products, allowing you to neutralize the undesirable shade, such as yellow. Toning or \u003ca href=\"\/en\/collections\/repigmentant-et-dejaunisseur-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eanti-yellow shampoo\u003c\/strong\u003e\u003c\/a\u003e will be your best allies in this case! In addition to getting beautiful hair, they will allow you to nourish the fiber, smooth the cuticle, and add intensity to the client's reflections.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGouiran has specially gathered for you, hair professionals, quality products at wholesale prices: creams, pastes, powders and bleaching oils, color correctors, lightening sprays, and other \u003ca href=\"\/en\/professionnel\/coloration\/shampoing-post-coloration.html\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eoptimizing shampoos\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eAll the major brands are waiting for you: L'Oréal Professionnel, \u003ca href=\"\/en\/collections\/beautelive\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eBeautélive\u003c\/strong\u003e\u003c\/a\u003e, Wella, and \u003ca href=\"\/en\/collections\/schwarzkopf-professional\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eSchwarzkopf\u003c\/strong\u003e\u003c\/a\u003e. Don't wait any longer and come quickly to take advantage of the current promotional offers!\u003c\/p\u003e","products":[{"product_id":"poudre-decolorante","title":"Bleaching powder","description":"\u003cp\u003eBleaching powder is a versatile product that allows for various bleaching techniques. With this Beautélive brand powder, the results will be stunning.\u003c\/p\u003e\u003cp\u003eIt can be used to lighten hair slightly or more radically, up to 6 or 7 levels, but also for very fine balayage. This powder has been designed for precise use, allowing areas to be bleached accurately, without the risk of staining other hair. Thanks to its formula, it does not swell, which avoids the risk of stains and ensures safer use.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"500ml","offer_id":56289271054722,"sku":"051000100002","price":32.4,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":49094258164006,"sku":"051000100003","price":59.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-7-tons-beautelive_groupe_2_1_1721374696.jpg?v=1782509809"},{"product_id":"poudre-deco-7-tons-bleue-sachet","title":"Blue Decolorizing Powder 7 Tones Sachet","description":"\u003cp\u003eBeautélive 7-tone bleaching powder is available in a 100g sachet.\u003c\/p\u003e\u003cp\u003eAn ideal powder for light bleaching. This sachet will allow you to achieve, for example, a full head of soft highlights that won't need to be pushed to white. Being blue, it will prevent highlights from turning too orange.\u003c\/p\u003e\u003cp\u003eIf you rarely bleach, this sachet will be sufficient and will prevent you from keeping a pot of powder for too long.\u003c\/p\u003e\u003cp\u003eThis product is strictly for professional use. By purchasing this product, you certify that you hold a hairdressing vocational qualification and therefore know how to use this product;\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Blue Decor Powder 7 Tones 100ml Sachet","offer_id":49094259474726,"sku":"051000100017","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-7-tons-sachet-100g-beautelive_051000100017_1_1711820055.jpg?v=1750282573"},{"product_id":"pate-platinium-plus","title":"Platinum Plus Blond Studio Paste","description":"\u003cp\u003eDosage 1+1+3\u003c\/p\u003e\u003cp\u003eProcessing time 30 to 50 minutes maximum\u003c\/p\u003e\u003cp\u003eGive hair a spectacular platinum blonde with L'Oréal Professionnel's fast-acting PLATINIUM PLUS bleaching paste.\u003c\/p\u003e\u003cp\u003eWith its \"Nutriceride TM\" technology and formula enriched with white beeswax, you can achieve clear and even lightening for an intense and pure platinum blonde. PLATINIUM PLUS can lighten dark hair, such as brown and light brown, thanks to its lightening power of up to 7 levels!\u003c\/p\u003e\u003cp\u003eAll hair types are compatible with this bleaching paste, especially thick, colored, or natural hair. PLATINIUM PLUS will respect the hair fiber and provide softness and intense shine to the hair for an immaculate blonde.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Blond Studio Platinium Plus Paste 500ml","offer_id":49094260556070,"sku":"051000300021","price":83.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/platinium-plus-paste-blond-studio-500g_051000300021_1_1711820055.jpg?v=1750282580"},{"product_id":"poudre-deco-bonder-inside-8-tons","title":"Blond Studio 8-Tone Bonder Inside Decolorizing Powder","description":"\u003cp\u003eTo protect your clients' hair, we recommend this Blond Studio Bonder Inside powder from L'Oréal.\u003c\/p\u003e\u003cp\u003eIt has integrated Plex, which minimizes hair damage. You can do highlights with complete peace of mind, without fear of hair breakage. It has a lightening power of 8 tones; you can even use it for full-head bleaching. \u003c\/p\u003e\u003cp\u003eAdditionally, the texture is very pleasant to work with. It's creamy and has high adherence. Your highlights will be done easily and evenly.\u003c\/p\u003e\u003cp\u003eNo more breakage with this powder. The hair fiber will be preserved despite extensive bleaching.\u003c\/p\u003e\u003cp\u003eBe careful not to apply heat!\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Bonder Inside Decorating Powder 8 Tones Blond Studio 500ml","offer_id":49094261440806,"sku":"051000300024","price":59.28,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/blond-studio-poudre-deco-8-tons-bonder-inside-500g_051000300024_1_1_1711820055.jpg?v=1750282584"},{"product_id":"poudre-decolorante-multi-techniques-9-tons","title":"Blond Studio 9 Levels Multi-Techniques Lightening Powder","description":"\u003cp\u003eL'Oréal Professionnel presents its latest bleaching powder from the Blond Studio range. A multi-technique powder that lightens up to 9 levels.\u003c\/p\u003e\u003cp\u003eMixed with a specific oil-developer oxidant, you will obtain a creamy texture that will ideally coat the hair. It can be used for various techniques, freehand or not. You can even use it for full head bleaching.\u003c\/p\u003e\u003cp\u003eThanks to this powder, you will also achieve optimal neutralization.\u003c\/p\u003e\u003cp\u003eTake care of your clients' hair with this bleaching powder. Your clients will thank you and come back for impeccable hair quality.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Blond Studio Multi-Techniques Lightening Powder 9 levels 400ml","offer_id":49094261571878,"sku":"051000300026","price":67.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/blond-studio-poudre-decolorante-multi-tech-9-tons-500g_051000300026_1_1711820058.jpg?v=1750282575"},{"product_id":"poudre-decolorante-multi-techniques-9-tons-bonder-inside","title":"Blond Studio 9 Levels Bonder Inside Multi-Techniques Lightening Powder","description":"\u003cp\u003eL'Oréal Professionnel offers its 9-level multi-technique powder with Bonder Inside from the Blond Studio range.\u003c\/p\u003e\u003cp\u003eAs its name suggests, this powder allows for up to 9 levels of lift. Thanks to Bonder Inside, a citric acid and glycine complex, hair remains intact by protecting internal hair bonds during bleaching. \u003c\/p\u003e\u003cp\u003eWhen mixed with \u003cstrong\u003e\u003ca href=\"\/en\/professionnel\/blond-studio-nutri-developpeur-9-tons-1l-55627.html\" target=\"_blank\"\u003eBlond Studio Oil-Developer\u003c\/a\u003e\u003c\/strong\u003e, the bleaching preparation will have a creamy texture and be easy to apply. You can therefore use it for all your bleaching techniques, whether for simple highlights or full head bleaching.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Multi-Techniques 9 Tones Bonder Inside Blond Studio Lightening Powder 500ml","offer_id":49094261997862,"sku":"051000300027","price":83.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/blond-studio-poudre-deco-9-tons-bonder-inside-500g_051000300027_1_1711820058.jpg?v=1750282577"},{"product_id":"baume-decolorant-8-tons","title":"Blond Studio 8-Tone Lightening Balm","description":"\u003cp\u003eThe Blond Studio 8-Tone Lightening Balm from L'Oréal Professionnel is an exceptional innovation for various lightening techniques and ultimate hair protection. Thanks to its integrated Bonder Inside technology, this balm offers an all-in-one solution to lighten, strengthen, and neutralize your hair while preserving its health. \u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eAdvanced Bonder Inside Technology\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eProtection and strengthening of the hair fiber: Formulated with Citric Acid and Glycine, Bonder Inside technology protects the internal structure of the hair during the lightening process. This advanced protection reduces hair breakage by 95% while offering a neutralizing action thanks to integrated violet dyes.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003e\u003cstrong\u003eSuitable for all hair types\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e3-in-1 lightening balm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eThe Blond Studio Lightening Balm is ideal for all hair types, offering professional results and exceptional performance:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eLightens: Rapid lightening (+17% faster, up to 8 tones; Customized oil-based formula for effective lightening)\u003c\/li\u003e\n\u003cli\u003eStrengthens: Strengthens the hair fiber with 29% nourishing oil. 46% more hydration, with a 37% reduction in lightening active ingredients in the formula. Hair 20% stronger and 46% more nourished.\u003c\/li\u003e\n\u003cli\u003eNeutralizes: Instant neutralization thanks to the Violet Dye Complex.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003e\u003cstrong\u003eRecommended use\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eFor optimal results, use this lightening balm with L'Oréal Professionnel's Blond Studio nutri-developer oxidants. Its 500g format is perfect for hair salons, allowing for multiple lightening services.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eFor a perfect blonde\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eIntegrate the Blond Studio Lightening Balm into techniques such as French Balayage Milky Way, combined with Dia Light tone-on-tone coloring, to achieve dazzling results.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Blond Studio 8 Tones Lightening Balm 500ml","offer_id":49094262096166,"sku":"051000300028","price":83.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/BLOND-STUDIO-BAUME-DECOLORANT-8-TONS-500ML_051000300028_1_1729249768.jpg?v=1754044951"},{"product_id":"poudre-decolorante-subtil-blond","title":"Subtil Blond Bleaching Powder","description":"\u003cp\u003ePerform a technical bleaching service with complete peace of mind using Subtil non-volatile bleaching powder in 500g format.\u003c\/p\u003e\u003cp\u003eWith its lightening power of up to 8 levels, all shades of blonde will now be within your reach, even the most immaculate ones! Moreover, thanks to the presence of blue and purple pigments, Subtil bleaching powder effectively neutralizes all unwanted yellow or orange reflections.\u003c\/p\u003e\u003cp\u003eIts gentle formula, respectful of the hair, will leave it supple and visibly healthy, for a natural result and the purest blonde.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cem\u003ePRODUCT RESERVED FOR PROFESSIONALS\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Subtil Blond Bleaching Powder 500ml","offer_id":49094262128934,"sku":"051000400004","price":46.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-deco-subtil-blond-500g_051000400004_1_1711820058.jpg?v=1750282586"},{"product_id":"poudre-decolorante-sans-ammoniaque","title":"Ammonia-free bleaching powder","description":"\u003cp\u003eAn easy-to-use bleaching powder!\u003c\/p\u003e\u003cp\u003eSubtil's ammonia-free bleaching powder lightens hair by up to 6 shades, so you can use it on natural and soft blonde hair. \u003c\/p\u003e\u003cp\u003eIts ammonia-free formula helps preserve the hair, making the hair fiber less sensitive. Subtil powder is composed of Kaolin, a white clay, which optimizes adhesion to the fiber. In addition, it uses Freehand technology for extreme hold. \u003c\/p\u003e\u003cp\u003eIts processing time is very fast and it has a thick texture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003eThis powder can be used with 20v, 30v, 40v oxidant.\u003cbr\u003eThis product contains persulfates, so perform a patch test on your skin before use.\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Ammonia-free bleaching powder 450ml","offer_id":49094262554918,"sku":"051000400013","price":45.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-free-hand-450g-subtil_051000400013_1_1711820055.jpg?v=1750282584"},{"product_id":"huile-eclaircissante-sans-ammoniaque-4-tons","title":"Ammonia-free lightening oil 4 levels","description":"\u003cp\u003eDo you want to lighten your roots a bit or create subtle highlights? Instead of using bleaching powder, you can opt for this 400ml lightening oil from the Subtil brand.\u003c\/p\u003e\u003cp\u003eIt will lighten hair by 1\/2 to 4 levels depending on the desired result. For example, you can use it as a \"shampoo americain\" to break up your hair's base or even create subtle highlights.\u003c\/p\u003e\u003cp\u003eIt is ammonia-free and paraben-free, and is enriched with epaline, which will help protect and prevent damage to the hair fiber. You will achieve a natural and radiant effect.\u003c\/p\u003e\u003cp\u003eMixing is simple: just combine 1 part lightening oil with 2 parts oxidant in a bowl and leave it on, checking occasionally, until you achieve the desired result.\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Ammonia-free brightening oil 4 tones 400ml","offer_id":49094262587686,"sku":"051000400014","price":32.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/huile-eclaircissante-subtil-500ml_051000400014_1_1711820055.jpg?v=1750282580"},{"product_id":"pate-decolorante-7-tons","title":"7-level bleaching paste","description":"\u003cp\u003eDo you want to achieve a gentle bleaching? Then opt for Subtil's 7-tone bleaching paste.\u003c\/p\u003e\u003cp\u003eEasy to work with, it allows for global bleaching or for creating highlights or balayages. Achieving up to 7 tones of bleaching, you can do a gentle, or intense and luminous job depending on your client's desire.\u003c\/p\u003e\u003cp\u003eMade with blue and purple pigments, this bleaching paste will prevent unwanted yellow reflections.\u003c\/p\u003e\u003cp\u003eThe hair will be preserved, soft, and shiny. In addition, this paste is mint-scented, which makes the application pleasant.\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Bleaching paste 7 levels 500ml","offer_id":49094262849830,"sku":"051000400015","price":56.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/pate-decolorante-7-tons-500g-subtil_051000400015_1_1711820055.jpg?v=1750282575"},{"product_id":"poudre-decolorante-bleue-8-tons","title":"Blue bleaching powder 8 tones","description":"\u003cp\u003eBeautélive's 8-tone powder is available in a 100g pot.\u003c\/p\u003e\u003cp\u003eBlue in color, it will prevent hair from having too many yellow or orange reflections. It is ideal for highlights or tie-dye work. Depending on the hair and the desired result, you can use it with 20, 30 or 40 Vol.\u003c\/p\u003e\u003cp\u003eIf you don't do a lot of bleaching, then this format will be perfect for you. You can keep the powder for 1 year after opening without any problem.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eWARNING! This product is for professionals only. We cannot be held responsible for improper use or lack of knowledge of how to use this product.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Blue bleaching powder 8 tones 100ml","offer_id":49094263013670,"sku":"051000400016","price":10.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-8-tons-100g-beautelive_051000400016_1_1711820055.jpg?v=1760563904"},{"product_id":"poudre-decolorante-violette","title":"Purple bleaching powder","description":"\u003cp\u003eDucastel's 7-tone lightening powder is perfect for highlights or full head bleaching. \u003c\/p\u003e\u003cp\u003eIts purple color will prevent your bleached hair from turning too warm or yellow. \u003c\/p\u003e\u003cp\u003eIt is non-volatile, so the powder will not disperse in the air and will eliminate any risk of inhalation.\u003c\/p\u003e\u003cp\u003eIn addition, it is mint-scented, for added comfort for both the client and the hairdresser.\u003c\/p\u003e","brand":"Ducastel Pro","offers":[{"title":"Purple bleaching powder 500ml","offer_id":49094263079206,"sku":"051000400017","price":30.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudreviolette051000400017_1711820055.jpg?v=1750282578"},{"product_id":"poudre-decolorante-plex-9-tons","title":"Plex 9-Tone Bleaching Powder","description":"\u003cp\u003eThe Subtil 9-level bleaching powder is perfect for highlights or full head bleaching.\u003c\/p\u003e\u003cp\u003eIt lightens by 9 levels, so you can achieve a very intense result. And depending on the processing time, you can achieve a slight discoloration. What makes this powder exceptional is that it is anti-yellow. As a result, your results will be much less yellow.\u003c\/p\u003e\u003cp\u003eIt respects the hair as much as possible to avoid breaking your clients' hair because it contains PLEX technology which protects the hair.\u003c\/p\u003e","brand":"Subtil","offers":[{"title":"Plex 9-Tone Bleaching Powder 500ml","offer_id":49094263177510,"sku":"051000400018","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-9-tons-plex-500g-subtil_051000400018_1_1711820055.jpg?v=1750282585"},{"product_id":"poudre-decolorante-premium-9","title":"BlondMe Premium Lightener 9+","description":"\u003cp\u003eAchieve maximum lightening while minimizing breakage with Schwarzkopf's Blond Me Premium Clay Lightener 9+.\u003c\/p\u003e\u003cp\u003eThis powder utilizes anti-metal and bonding technology, which incorporates hair fiber protection agents during the lightening process, minimizing hair breakage and achieving optimal results without compromising hair health.\u003c\/p\u003e\u003cp\u003eYou can achieve 9 levels of lift. 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This super bleaching powder combines exceptional lightening performance, capable of achieving up to 10 tones, with intense protection of the hair fiber. Its unique formula, enriched with PLEX and Keratin, works deep down to restructure the hair during the bleaching process, thus minimizing the risk of damage. The fine texture of its loose powder allows for a homogeneous mix and precise application, guaranteeing a uniform and luminous result. Furthermore, its integrated anti-yellowing action ensures a pure and cool blonde, enhancing your natural color with incomparable shine. \u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"Ice Protect Keratin 9+ Bleach Powder 500g","offer_id":55195480621442,"sku":"051055000002","price":41.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/POUDRE-DECOLORANTE-ICE-PROTECT-KERATINE-500GR-BEAUTELIVE_051055000002_1_1746169874.jpg?v=1747690525"},{"product_id":"poudre-decolorante-multitechnique-8-tons-kinblond-500g-051035700005","title":"Kinblond Multi-Technique 8-Tone Lightening Powder","description":"\u003cp\u003eThe \u003cstrong\u003eMultitechnical Bleaching Powder 8 Tones Kinblond 500g\u003c\/strong\u003e from Kin is the ideal ally for luminous and sublimated hair. Its innovative formula guarantees perfect lightening, while respecting the hair fiber.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Kinblond 8 tone powder\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eUltra-compact, low-ammonia formula: for pleasant application and a respected environment. \u003c\/li\u003e\n\u003cli\u003eAnti-yellowing neutralizing pigments: say goodbye to unwanted highlights  and hello to pure blonde.\u003c\/li\u003e\n\u003cli\u003eDelicate floral aroma: transforms your bleaching session into a sensory moment.\u003c\/li\u003e\n\u003cli\u003eUnalterable creamy consistency: ensures uniform application and precise control.\u003c\/li\u003e\n\u003cli\u003eInnovative Delicate Blonde Technology: protects your hair while maximizing lightening.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eKinblond 8-tone bleaching powder: the art of bleaching\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eMultitechnical Bleaching Powder 8 Tones Kinblond 500g\u003c\/strong\u003e was designed for demanding hairdressers looking for professional results. Thanks to his \u003cstrong\u003ecreamy consistency\u003c\/strong\u003e, each strand is precisely wrapped, allowing for meticulous and artistic handwork. You control the lightening of your hair with disconcerting ease, obtaining up to 8 shades of blonde without compromising the health of your hair. The \u003cstrong\u003elow ammonia content\u003c\/strong\u003e combined with its \u003cstrong\u003efloral aroma\u003c\/strong\u003e transforms the experience, making it more pleasant and respectful. It’s the promise of vibrant, long-lasting blonde hair and preserved hair fiber.\u003c\/p\u003e\u003cp\u003eFor a perfect color, go to our section \u003ca href=\"\/en\/collections\/coloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003eHair Coloring\u003c\/strong\u003e\u003c\/a\u003e, in which you will find the best products for coloring or bleaching hair.\u003c\/p\u003e","brand":"Kin","offers":[{"title":"Kinblond 500g 8 Tones Multitechnique Bleaching Powder","offer_id":55221668675970,"sku":"051035700005","price":53.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/KINBLOND-FLEXIBLE-LIGHTENING-POWDER-8-TONS-500G_051035700005_1_1748252458.jpg?v=1750282576"},{"product_id":"poudre-decolorante-avancee-9-tons-kinblond-051035700004","title":"Kinblond Advanced 9 Tone Bleaching Powder","description":"\u003cp\u003eThe \u003cstrong\u003eKIN Kinblond 9 Tone Advanced Bleaching Powder\u003c\/strong\u003e is the ideal solution for powerful, fast and secure lightening, while respecting the hair fiber.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Kinblond 9-tone bleaching powder\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eLightens up to \u003cstrong\u003e9 tones\u003c\/strong\u003e, even on dark hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-volatile lilac powder\u003c\/strong\u003e : without dispersion, more comfort during application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast action\u003c\/strong\u003e : from \u003cstrong\u003e30 to 60 minutes\u003c\/strong\u003e for optimal results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-Bondong Tech Technology\u003c\/strong\u003e : reinforced protection of the hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow in ammonia\u003c\/strong\u003e : softness and respect for the hair.\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eanti-metal agents\u003c\/strong\u003e for a uniform, residue-free result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy texture\u003c\/strong\u003e : for precise application, without dripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloral perfume\u003c\/strong\u003e pleasant for a refined sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eKinblond 9-tone bleaching powder: between expertise and care\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eDesigned for demanding hairdressers looking for professional results, the \u003cstrong\u003eKinblond 9 Tone Advanced Bleaching Powder\u003c\/strong\u003e combines performance and finesse. Its innovative formula acts with precision to reveal up to 9 tones of lightening, while actively protecting the hair fiber thanks to 3-BONDING TECH technology. Each application becomes a real gesture of care: the creamy texture hugs the hair for even distribution, while its floral fragrance transforms the moment of bleaching into a pleasant sensory experience. A product designed for expert hands and impeccable results.\u003c\/p\u003e\u003cp\u003eFor perfect hair color, our section\u003ca href=\"\/en\/collections\/coloration-pro\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eHair coloring\u003c\/a\u003e will present you with the best products on the market. \u003c\/p\u003e","brand":"Kin","offers":[{"title":"Kinblond Advanced 9-Tone Lightening Powder 500g","offer_id":55221668839810,"sku":"051035700004","price":53.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/KINBLOND-ADVANCED-LIGHTENING-POWDER-9-TONS-500G_051035700004_1_1748252346.jpg?v=1760563918"},{"product_id":"poudre-decolorante-ice-protect-9-tons-keratine-100g-beautelive-051055000004","title":"ICE PROTECT Bleaching Powder 9 Tones+ Keratin","description":"\u003cp id=\"isPasted\"\u003eBeautélive ICE PROTECT Bleaching Powder 9 tones+ 100g offers powerful lightening of 9 tones in a practical format, ideal for your touch-ups and targeted applications in complete safety.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of ICE PROTECT bleaching powder 100g from Beautélive\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBleaching power\u003c\/strong\u003e : lightens up to 9 tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReflex technology\u003c\/strong\u003e : protective shield for the hair fiber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Formula\u003c\/strong\u003e : maintains the vitality and resistance of the hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g sachet format\u003c\/strong\u003e : precise dosage for optimal use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper bleaching texture \u003c\/strong\u003e: rapid and effective action\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eICE PROTECT 100g powder from Beautélive: excellence in professional bleaching \u003c\/strong\u003e\u003c\/h2\u003e\u003cdiv style=\"height: auto; opacity: 1; transform: none;\" id=\"isPasted\"\u003e\u003cdiv style=\"opacity: 1; transform: none;\"\u003e\u003cp\u003eWith ICE PROTECT Bleaching Powder in a 100g sachet, Beautélive offers you an expert solution to gently enhance your hair. This concentrated formula incorporates REFLEX technology which envelops each hair fiber to protect it from attacks linked to discoloration. The presence of Keratin provides intensive care which preserves the suppleness and natural shine of your hair. This sachet format is perfectly suited to root touch-ups, fine highlights or partial coloring, allowing you to use only the amount needed without waste. Its compact texture ensures simple preparation and controlled application for a luminous and harmonious result, while maintaining the health of your hair.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003eDiscover in addition all our products for \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHair coloring.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"ICE PROTECT Bleaching Powder 9 Tones+ Keratin 100g","offer_id":55747713958274,"sku":"051055000004","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-ice-protect-keratine-100g-beautelive_051055000004_1_1751616139.jpg?v=1759440866"},{"product_id":"poudre-decolorante-ice-protect-1000ml-beautelive-051055000003","title":"ICE PROTECT Lightening Powder 9 Tones+ Keratin","description":"\u003cp\u003eICE PROTECT bleaching powder from the Beautélive brand lightens hair up to 9 tones while preserving its health and natural beauty.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of ICE PROTECT bleaching powder from Beautélive\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense lightening\u003c\/strong\u003e : up to 9 tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum protection\u003c\/strong\u003e : REFLEX complex to preserve the hair fiber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnriched with Keratin\u003c\/strong\u003e : strengthens and protects the hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous format\u003c\/strong\u003e : 1000ml for many applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact texture\u003c\/strong\u003e : facilitates dosage and application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eICE PROTECT bleaching powder from Beautélive: performance and protection combined\u003c\/strong\u003e\u003c\/h2\u003e\u003cdiv style=\"height: auto; opacity: 1; transform: none;\" id=\"isPasted\"\u003e\u003cdiv style=\"opacity: 1; transform: none;\"\u003e\u003cp\u003eBeautélive ICE PROTECT Bleaching Powder represents the perfect alliance between performance and respect for the hair. Its innovative formulation incorporates the REFLEX complex, an advanced technology that acts as a protective shield during the bleaching process. Enriched with Keratin, this super bleaching powder doesn't just lighten: it deeply nourishes and strengthens the hair structure. Its professional 1000ml format accompanies you over the long term in your hair transformations, whether it involves delicate balayage, sophisticated highlights or complete bleaching. The compact texture guarantees precise and homogeneous application, allowing meticulous work for radiant and uniform results, worthy of a hair salon.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003eIn our \u003ca href=\"\/en\/collections\/produits-coiffure-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eHairdressing products\u003c\/strong\u003e\u003c\/a\u003e, discover our products for \u003ca href=\"\/en\/collections\/decoloration-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003eDiscoloration \u003c\/strong\u003e\u003c\/a\u003ebut also for the \u003ca href=\"\/en\/collections\/coloration-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003ecoloring\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"ICE PROTECT Bleaching Powder 1000ml","offer_id":55747713991042,"sku":"051055000003","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-ice-protect-keratine-1kg-beautelive_051055000003_2_1751616135.jpg?v=1759440867"},{"product_id":"poudre-decolorante-multi-techniques-8-tons-blond-studio-051000300029","title":"Blond Studio Multi-Techniques Lightening Powder 8 Tones","description":"\u003cp\u003eBlond Studio Multi-Techniques 8 Bleaching Powder from L’Oréal Professionnel is designed to provide effective and controlled lightening, while respecting the hair fiber. Suitable for natural and colored hair, it accompanies demanding women who want luminous, elegant and long-lasting blonde.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of 8-tone bleaching powder from L'Oréal Professionnel\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePowerful lightening up to \u003cstrong\u003e8 tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for \u003cstrong\u003eall bleaching techniques\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy texture\u003c\/strong\u003e and high adhesion\u003c\/li\u003e\n\u003cli\u003eFormula \u003cstrong\u003enon-volatile\u003c\/strong\u003e with odor reduction\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003ePro-Keratin\u003c\/strong\u003e to strengthen the fiber\u003c\/li\u003e\n\u003cli\u003eBlue powder for optimal neutralization\u003c\/li\u003e\n\u003cli\u003eProfessional format \u003cstrong\u003e500g bag\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eL'Oréal's 8-tone bleaching powder: professional performance and controlled use\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eDesigned for precise and careful work, Blond Studio Multi-Techniques 8 Bleaching Powder guarantees a uniform result, whatever the method used: in the open air, wrapped strands or overall bleaching. Its thick and creamy texture facilitates manual application, ensures perfect adhesion to the hair and limits dripping. Thanks to the integrated Pro-Keratin, the fiber is reinforced from the inside, helping to preserve the quality of the hair even during intense lightening. Odor reduction provides additional comfort, ideal for regular and professional use at home or in the salon.\u003c\/p\u003e\u003cp\u003eFind this product and many other essentials in our category \u003ca href=\"\/en\/collections\/coloration-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong id=\"isPasted\"\u003ehair coloring\u003c\/strong\u003e\u003c\/a\u003e, to enhance your color with complete confidence.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Blond Studio Multi-Techniques Lightening Powder 8 Tones","offer_id":56108128141698,"sku":"051000300029","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/POUDRE-DECOLORANTE-BLOND-STUDIO-MULTI-TECH-8-TONS-500G_051000300029_1_1755512842.jpg?v=1766143987"},{"product_id":"poudre-decolorante-neutralisante-top-10-anti-jaune-051071800001","title":"TOP 10 Anti-Yellow Neutralizing Bleaching Powder","description":"\u003cp\u003eTransform your hair with Beautélive's TOP TEN Bleaching Powder with Hibiscus, specially designed to eliminate yellow highlights and achieve radiant professional highlights. 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Its exclusive formula with hibiscus powder effectively neutralizes unsightly yellow reflections while preserving the hair fiber. This bleaching powder is used with precision: mix it with the oxidant in a ratio of 1:2 to obtain an ideal creamy texture. Depending on your goal and the nature of your hair, choose the 20 VOL, 30 VOL or 40 VOL oxidant, with application times varying from 20 to 50 minutes. This flexibility of application allows you to achieve exactly the level of lightening desired, from subtle highlights to complete transformations. The professional quality of this product guarantees a homogeneous and luminous result, worthy of a hair salon.\u003c\/p\u003e\u003cp\u003eTo complete your hair routine, explore our complete range of \u003cstrong id=\"isPasted\"\u003e\u003ca href=\"\/en\/collections\/coloration-pro\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHair coloring\u003c\/a\u003e\u003c\/strong\u003e and find all the essential products to enhance your hair.\u003c\/p\u003e","brand":"Beautélive","offers":[{"title":"TOP 10 Anti-Yellow Neutralizing Bleaching Powder","offer_id":56251219214722,"sku":"051071800001","price":43.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/poudre-decolorante-top-10-anti-jaune-500gr-beautelive_051071800001_1_1776404194.jpg?v=1776422461"},{"product_id":"poudre-argile-decolorante-blond-me-8-051001100029","title":"Poudre Argile Décolorante Blond Me 8","description":"\u003cp\u003eLa \u003cstrong data-pasted=\"true\"\u003ePoudre Argile Décolorante Blond Me 8 Schwarzkopf Professionnel\u003c\/strong\u003e est spécialement conçue pour obtenir un éclaircissement précis et maîtrisé jusqu'à 8 tons, même sur les bases foncées. Sa texture crémeuse et sa technologie avancée garantissent une application uniforme et un respect optimal de la fibre capillaire.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003ePropriétés\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli data-pasted=\"true\"\u003eEclaircissement performant jusqu'à 8 tons.\u003c\/li\u003e\n\u003cli\u003eAdaptée aux cheveux naturels foncés.\u003c\/li\u003e\n\u003cli\u003eTexture crémeuse pour une application homogène.\u003c\/li\u003e\n\u003cli\u003eIdéale pour les techniques de décoloration à l'air libre.\u003c\/li\u003e\n\u003cli\u003eTechnologie de Contrôle du Gonflement pour une précision optimale.\u003c\/li\u003e\n\u003cli\u003eProtection de la fibre capillaire grâce à la technologie Anti-Métal.\u003c\/li\u003e\n\u003cli\u003eRéduction du risque de casse pendant le processus d'éclaircissement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eLa Poudre décolorante 8 tons Blond Me : une décoloration experte pour des résultats lumineux et maîtrisés\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eLa Poudre Argile Décolorante Blond Me 8 de Schwarzkopf Professionnel a été développée pour répondre aux exigences des coloristes recherchant précision et performance. Sa formule innovante légère à solide se transforme lors de l'application pour créer une enveloppe protectrice autour du cheveu, maintenant l'argile humide plus longtemps afin de maximiser son potentiel d'éclaircissement. Sa consistance crémeuse facilite le travail manuel et permet une répartition uniforme du produit sur chaque mèche. Grâce à sa technologie de Contrôle du Gonflement, elle assure des résultats nets et maîtrisés, particulièrement appréciés pour les balayages et techniques à l'air libre. En complément, la technologie intégrée de Protection de Liaisons Anti-Métal aide à préserver la qualité du cheveu en neutralisant les métaux présents dans la fibre et en limitant la casse durant le traitement.\u003c\/p\u003e\u003cp\u003eComplétez votre routine beauté en explorant notre sélection de produits de \u003ca href=\"\/en\/collections\/coloration-cheveux\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong data-pasted=\"true\"\u003eColoration cheveux\u003c\/strong\u003e\u003c\/a\u003e pour sublimer, entretenir et personnaliser votre couleur selon vos envies.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Poudre Argile Décolorante Blond Me 8","offer_id":56704825753986,"sku":"051001100029","price":70.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/BLOND-ME-8_2B-ARGILE-DECOLORANTE-350G_051001100029_1_1780919675.jpg?v=1781175312"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/decoloration.png?v=1775769723","url":"https:\/\/gouiron-beaute.shop\/en\/collections\/discoloration-1.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}