{"title":"Beauty Of Joseon","description":"\u003cp\u003eInspired by Gyuhap Chongseo, the Joseon Dynasty encyclopedia written in 1809 by the scholar Yi Bingheogak, the Korean brand Beauty of Joseon reinvents traditional Korean beauty secrets by combining them with modern science. Already 200 years ago, Joseon noblewomen prioritized clean, clear, and radiant skin, considering natural beauty more precious than showy ornaments.\u003c\/p\u003e\n\u003cp\u003eToday, Beauty of Joseon perpetuates this philosophy by creating skincare products inspired by Hanbang (traditional herbal medicine), enriched with modern active ingredients to meet the needs of all skin types. This unique approach makes the brand one of the trendiest and fastest-growing in K-Beauty.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBeauty of Joseon Commitments\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNatural and high-quality ingredients: plant extracts, rice, ginseng, probiotics...\u003c\/li\u003e\n\u003cli\u003eGentle and effective formulas: ideal even for sensitive skin.\u003c\/li\u003e\n\u003cli\u003eAccessible prices: premium K-Beauty at an affordable price.\u003c\/li\u003e\n\u003cli\u003eEU compliance: packaging that meets European standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eBeauty of Joseon Flagship Products\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/products\/creme-solaire-relief-sun-rice-probiotics-spf50-beauty-of-joseon-50ml-351071300001\" target=\"_blank\" title=\"Crème solaire Relief Sun Beauty of Joseon\" rel=\"noopener\"\u003eRelief Sun\u003c\/a\u003e: Rice + Probiotics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLight and non-greasy organic sunscreen, rich in nourishing rice extracts and soothing probiotics. Effectively protects the skin while being gentle on sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/products\/creme-anti-age-dynasty-beauty-of-joseon-50ml-192071300004\" title=\"Crème anti-âge Dynasty Beauty of Joseon\" target=\"_blank\" rel=\"noopener\"\u003eDynasty Cream\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntense hydration thanks to a rich and creamy texture. Ideal for restoring elasticity, smoothing the skin, and giving it a natural glow.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/en\/products\/serum-contour-yeux-revitalisant-beauty-of-joseon-30ml-192071300005\" target=\"_blank\" title=\"Sérum contour des yeux revitalisant Beauty of Joseon\" rel=\"noopener\"\u003eEye Revive Serum\u003c\/a\u003e: Ginseng + Retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA targeted treatment that combines Ginseng extract, known for its anti-aging properties, and a gentle retinol, to reduce wrinkles and fine lines while preserving the delicate eye contour area.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy choose Beauty of Joseon?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBecause it embodies the perfect balance between tradition and innovation, Beauty of Joseon has become an essential reference in Korean skincare. Its products are designed to offer healthy, radiant, and respected skin, drawing inspiration from a centuries-old heritage, adapted to modern needs.\u003c\/p\u003e","products":[{"product_id":"serum-contour-yeux-revitalisant-beauty-of-joseon-30ml-192071300005","title":"Revitalizing Eye Contour Serum","description":"\u003cp\u003eThe eye contour serum from Beauty Of Joseon is your daily ally to find a smooth, luminous and visibly rejuvenated look thanks to the combination of ginseng and retinal.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Beauty Of Joseon eye contour serum\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFormulated with Ginseng root extract with antioxidant properties.\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eretinal \u003c\/strong\u003eto smooth wrinkles and fine lines.\u003c\/li\u003e\n\u003cli\u003eTexture \u003cstrong\u003esilky\u003c\/strong\u003e, non-greasy and non-sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates, firms and brightens\u003c\/strong\u003e the delicate area around the eyes.\u003c\/li\u003e\n\u003cli\u003eSuitable for \u003cstrong\u003eall skin types\u003c\/strong\u003e, even sensitive.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eBeauty Of Joseon eye contour serum: for a radiant look\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eBeauty Of Joseon Revitalizing Eye Contour Serum\u003c\/strong\u003e embodies the delicacy and refinement of traditional Korean skincare, combined with modern cosmetic technology. Each drop of this serum reveals the richness of ginseng, a precious plant used for centuries for its revitalizing properties, combined with the power of retinal, an active ingredient known to stimulate collagen and restore skin elasticity.\u003c\/p\u003e\u003carticle\u003e\u003cp\u003eIts light texture glides on the skin with exquisite softness, penetrates quickly without leaving a greasy film and offers an immediate feeling of comfort. Thanks to meticulous formulation work, this treatment enhances the look, reduces visible signs of fatigue and restores all of your skin's natural light. An essential beauty gesture in your anti-aging routine, designed to meet the needs of demanding women looking for effective, elegant and sensory care.\u003c\/p\u003e\u003c\/article\u003e\u003cp\u003eMore K-Beauty products to maintain your skin in our section \u003ca href=\"\/en\/collections\/skincare-coreenne\" target=\"_blank\" rel=\"noopener noreferrer\" id=\"isPasted\"\u003e\u003cstrong\u003eKorean skincare.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Revitalizing Eye Contour Serum 30ml","offer_id":55311571845506,"sku":"192071300005","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Serum-CONTOUR-DES-YEUX-REVITALISANT-30ML_192071300005_1_1783399777.jpg?v=1783423187"},{"product_id":"creme-anti-age-dynasty-beauty-of-joseon-50ml-192071300004","title":"DYNASTY Anti-Aging Cream","description":"\u003cp\u003eDYNASTY anti-aging cream from Beauty of Joseon is an exceptional Korean cream that intensely hydrates while delicately illuminating the skin.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of DYNASTY anti-aging cream \u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIntense and long-lasting hydration\u003c\/li\u003e\n\u003cli\u003ePerfect balance between nutrition and sebum regulation.\u003c\/li\u003e\n\u003cli\u003eBrightening effect for a luminous complexion.\u003c\/li\u003e\n\u003cli\u003eProtective barrier against external aggression.\u003c\/li\u003e\n\u003cli\u003eNatural formula without perfume or essential oil.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eDINASTY anti-aging cream: an ancestral treatment for radiant skin\u003c\/strong\u003e\u003c\/h2\u003e\u003cp id=\"isPasted\"\u003eInspired by the beauty rituals of the Joseon dynasty, this anti-aging cream embodies the elegance and know-how of traditional Korean cosmetics. Its rich texture envelops the skin in absolute comfort, while offering deep hydration thanks to noble ingredients: rice bran water, ginseng and squalane. These natural active ingredients are carefully selected to restore radiance, softness and balance to your skin.\u003c\/p\u003e\u003cp id=\"isPasted\"\u003eMade without perfume or essential oil, DYNASTY Cream respects sensitive and mature skin. Its daily use helps strengthen the skin barrier, even out the complexion and prevent signs of aging. Each application becomes a true care ritual, where tradition and effectiveness meet to enhance your natural beauty.\u003c\/p\u003e\u003cp\u003eTake care of your skin with the products in our section\u003ca href=\"\/en\/collections\/soin-corps-et-visage\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003e Face and body care\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"DYNASTY Anti-Aging Cream 50ml","offer_id":55311571943810,"sku":"192071300004","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Creme-ANTI-AGE-DYNASTY-50ML_192071300004_1_1783399752.jpg?v=1783423172"},{"product_id":"creme-solaire-relief-sun-rice-probiotics-spf50-beauty-of-joseon-50ml-351071300001","title":"Relief Sun Rice \u0026 Probiotics SPF50 Sunscreen","description":"\u003cp\u003eRelief Sun Rice SPF50 sunscreen from Beauty Of Joseon offers invisible and moisturizing sun protection, ideal for sallow and demanding skin.\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eProperties of Relief Of Sun Rice sunscreen \u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete protection SPF50+\u003c\/strong\u003e : against UVA, UVB and blue light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula enriched with 30% rice extract\u003c\/strong\u003e and in \u003cstrong\u003eprobiotics from fermented cereals.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight texture and no added fragrance\u003c\/strong\u003e : ideal for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero white marks, non-greasy finish \u003c\/strong\u003e: perfect under makeup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and evens skin tone\u003c\/strong\u003e for naturally radiant skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cstrong\u003eRelief Of Sun Rice sunscreen from Beauty Of Joseon: exceptional sun care, designed for your skin\u003c\/strong\u003e\u003c\/h2\u003e\u003carticle\u003e\u003cp\u003eBeauty of Joseon Sun Rice \u0026 Probiotics Relief Sun Cream embodies Korean know-how in skincare, combining tradition and innovation. Each drop of this cream reveals the richness of fermented rice, an ancestral ingredient renowned for its moisturizing and soothing properties. Its silky texture penetrates instantly, without weighing down the skin or leaving a white residue, and creates a smooth base that enhances makeup. Suitable for women aged 35 and over, keen to preserve the radiance and health of their skin, it acts as a daily shield against solar aggression and blue light. An essential beauty gesture, full of finesse and effectiveness, for protected, soft and radiant skin.\u003c\/p\u003e\u003c\/article\u003e\u003cp\u003eMaintain your face as it should be with our K-Beauty products, present in our section \u003ca href=\"\/en\/collections\/skincare-coreenne\" target=\"_blank\" rel=\"noopener noreferrer\" id=\"isPasted\"\u003e\u003cstrong\u003eKorean skincare.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Relief Sun Rice \u0026 Probiotics SPF50 Sunscreen","offer_id":55311587246466,"sku":"351071300001","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/files\/Creme-SOLAIRE-SPF50_2B-50ML_351071300001_1_1783399756.jpg?v=1783424059"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5170\/9734\/collections\/beauty-of-joseon.jpg?v=1755771291","url":"https:\/\/gouiron-beaute.shop\/en\/collections\/beauty-of-joseon.oembed","provider":"Gouiran Beauté","version":"1.0","type":"link"}